INT. ADPR 4600 - FINAL EXAM questions
well answered already passed
(T/F) There are two types of Media Spillover, Incidental, and Deliberate. - correct answer ✔✔TRUE
Incidental Spillover - correct answer ✔✔Media spillover that is not intentional.
Ex.
The Northern and Southern U.S. broadcast media spillover into Canada and Mexico
Deliberate Spillover - correct answer ✔✔Intentionally advertising to audiences in different
countries/regions.
What are the two types of Media Spillover? - correct answer ✔✔Incidental, and Deliberate
(T/F) Since its occupation after WWI, Japan has grown to hold 15% of the world's GDP. - correct answer
✔✔TRUE
This nation has a Western Democracy but upholds an imperial tradition. - correct answer ✔✔Japan
The term ____ is used in Japan to mean collectivism/harmony. - correct answer ✔✔"Wa"
What is NHK? - correct answer ✔✔Nippon Hoso Kyokai, or NHK, is Japan's only non-commercial public
radio and TV network.
What is the name of Japan's highly-exclusive press-club? - correct answer ✔✔Kisha
In Japan, media professionals do not serve as "____" as they do in the U.S. - correct answer
✔✔Watchdogs
, (T/F) The Japanese have a strong print media industry, led by newspaper circulation. - correct answer
✔✔TRUE
How and why did Saudi Arabian oil companies begin to implement PR practices? - correct answer ✔✔PR
was implemented by Oil Industry companies to train Americans employees how to interact with Arab
employees, respect cultural differences, and vice versa.
Define Media Viability. - correct answer ✔✔Media Viability is based on 3 characteristics: Quality,
Quantity, and Cost.
(Media Viability is part of the 7 factors of Media Decision Making.)
(T/F) Ethical Standards are influenced by the legal and political systems. - correct answer ✔✔TRUE
(T/F) International Radio Stations are privately funded and run. - correct answer ✔✔FALSE, Stations like
the BBC and VOA (Voice of America) are government funded.
(T/F) In India, magazine and newspaper readership is at high levels (e.g. more than 5,000 newspapers are
published in more than a hundred languages across the country), offering advertising and public
relations practitioners an excellent conduit for organizational messages. - correct answer ✔✔TRUE
(T/F) For the last couple of decades of the twentieth century, public relations practitioners in Singapore
had roots in journalism, and their efforts reflected that, based largely on news releases and media
relations activities. - correct answer ✔✔TRUE
What does the term Image Orientation mean in relation to Environmental Ads? - correct answer
✔✔Image Orientation, in this context, can be seen as the association between a company and an
environmental cause or activity.
(T/F) The annual report is the most effective way to communicate CSR to the public, regardless of the
market. - correct answer ✔✔FALSE, Tailored content and tactics, as well as, a preference for third-party
sources is the best way to communicate CSR to the public.
well answered already passed
(T/F) There are two types of Media Spillover, Incidental, and Deliberate. - correct answer ✔✔TRUE
Incidental Spillover - correct answer ✔✔Media spillover that is not intentional.
Ex.
The Northern and Southern U.S. broadcast media spillover into Canada and Mexico
Deliberate Spillover - correct answer ✔✔Intentionally advertising to audiences in different
countries/regions.
What are the two types of Media Spillover? - correct answer ✔✔Incidental, and Deliberate
(T/F) Since its occupation after WWI, Japan has grown to hold 15% of the world's GDP. - correct answer
✔✔TRUE
This nation has a Western Democracy but upholds an imperial tradition. - correct answer ✔✔Japan
The term ____ is used in Japan to mean collectivism/harmony. - correct answer ✔✔"Wa"
What is NHK? - correct answer ✔✔Nippon Hoso Kyokai, or NHK, is Japan's only non-commercial public
radio and TV network.
What is the name of Japan's highly-exclusive press-club? - correct answer ✔✔Kisha
In Japan, media professionals do not serve as "____" as they do in the U.S. - correct answer
✔✔Watchdogs
, (T/F) The Japanese have a strong print media industry, led by newspaper circulation. - correct answer
✔✔TRUE
How and why did Saudi Arabian oil companies begin to implement PR practices? - correct answer ✔✔PR
was implemented by Oil Industry companies to train Americans employees how to interact with Arab
employees, respect cultural differences, and vice versa.
Define Media Viability. - correct answer ✔✔Media Viability is based on 3 characteristics: Quality,
Quantity, and Cost.
(Media Viability is part of the 7 factors of Media Decision Making.)
(T/F) Ethical Standards are influenced by the legal and political systems. - correct answer ✔✔TRUE
(T/F) International Radio Stations are privately funded and run. - correct answer ✔✔FALSE, Stations like
the BBC and VOA (Voice of America) are government funded.
(T/F) In India, magazine and newspaper readership is at high levels (e.g. more than 5,000 newspapers are
published in more than a hundred languages across the country), offering advertising and public
relations practitioners an excellent conduit for organizational messages. - correct answer ✔✔TRUE
(T/F) For the last couple of decades of the twentieth century, public relations practitioners in Singapore
had roots in journalism, and their efforts reflected that, based largely on news releases and media
relations activities. - correct answer ✔✔TRUE
What does the term Image Orientation mean in relation to Environmental Ads? - correct answer
✔✔Image Orientation, in this context, can be seen as the association between a company and an
environmental cause or activity.
(T/F) The annual report is the most effective way to communicate CSR to the public, regardless of the
market. - correct answer ✔✔FALSE, Tailored content and tactics, as well as, a preference for third-party
sources is the best way to communicate CSR to the public.
