ADPR 3850 Test 1 questions with 100%
correct answers
PR defined - correct answer ✔✔the management of communication between an organization and its
publics
internal and external publics - correct answer ✔✔internal: employees, external: customers
who are these "publics"? - correct answer ✔✔internal and external, primary, secondary, and marginal,
traditional and future, proponents, opponents, and uncommitted
primary, secondary, and marginal - correct answer ✔✔based on influence and need (uga athletics:
alumni with money first, then students, etc)
traditional and future - correct answer ✔✔based on time
proponents, opponents, and uncommitted - correct answer ✔✔based on relationship, ex: apple
Most important skill a PR person needs - correct answer ✔✔written and interpersonal communication
skills needed for PR - correct answer ✔✔written, research, negotiation, creativity, logistics/managment
skills, problem solving
decision making process - correct answer ✔✔research (define the problem)
action (state program objectives)
communication (develop and implement campaign to meet objectives)
evaluation (evaluate, did the campaign work?)
, PR vs. journalism - correct answer ✔✔Jour: journalism is about producing content, strives for objectivity
(point/counter point)
PR: broader scope, doing different jobs. has the goal of advocacy, change opinions around an
issue/brand
PR vs. Ad - correct answer ✔✔Ad: repetitive ad placements, concerned with external audience, scope is
much smaller. very expensive
PR: works in "earned" or "owned" media, concerned with both internal and external audiences, broader
scope, less expensive.
Marketing info - correct answer ✔✔product, place, price, and promotion, PR is often the 5th
integration - correct answer ✔✔to use a variety of strategies and tactics to convey a consistent message
in a variety of form. leads to consolidation, tighter budgets
Sam adams - correct answer ✔✔recognized the power of the pen, used writing to communicate about
the importance of independence and unity, and about the injustice of the colonies. used slogans "no
taxation without representation", used press releases and news leaks. called "master of puppets"
Press Agent (1800s) - correct answer ✔✔davy crockett, buffalo bill, annie oakley. the age of hype
PR growing as america grows - correct answer ✔✔railroad promotion techniques: free tickets to
journalists, published brochures about fertility of land, etc.
Committee on public information - correct answer ✔✔goal: change anti-war attitudes as U.S. entered
WW1, work was so successful that a very powerful view of mass media emerged
muckraking journalists - correct answer ✔✔generated public response, created follow up work
Ida Tarbell - correct answer ✔✔kicked off the era of muckraking journalism and expose journalism.
wrote about corrupt government, child labor, and the plight of immigrant workers in factories
correct answers
PR defined - correct answer ✔✔the management of communication between an organization and its
publics
internal and external publics - correct answer ✔✔internal: employees, external: customers
who are these "publics"? - correct answer ✔✔internal and external, primary, secondary, and marginal,
traditional and future, proponents, opponents, and uncommitted
primary, secondary, and marginal - correct answer ✔✔based on influence and need (uga athletics:
alumni with money first, then students, etc)
traditional and future - correct answer ✔✔based on time
proponents, opponents, and uncommitted - correct answer ✔✔based on relationship, ex: apple
Most important skill a PR person needs - correct answer ✔✔written and interpersonal communication
skills needed for PR - correct answer ✔✔written, research, negotiation, creativity, logistics/managment
skills, problem solving
decision making process - correct answer ✔✔research (define the problem)
action (state program objectives)
communication (develop and implement campaign to meet objectives)
evaluation (evaluate, did the campaign work?)
, PR vs. journalism - correct answer ✔✔Jour: journalism is about producing content, strives for objectivity
(point/counter point)
PR: broader scope, doing different jobs. has the goal of advocacy, change opinions around an
issue/brand
PR vs. Ad - correct answer ✔✔Ad: repetitive ad placements, concerned with external audience, scope is
much smaller. very expensive
PR: works in "earned" or "owned" media, concerned with both internal and external audiences, broader
scope, less expensive.
Marketing info - correct answer ✔✔product, place, price, and promotion, PR is often the 5th
integration - correct answer ✔✔to use a variety of strategies and tactics to convey a consistent message
in a variety of form. leads to consolidation, tighter budgets
Sam adams - correct answer ✔✔recognized the power of the pen, used writing to communicate about
the importance of independence and unity, and about the injustice of the colonies. used slogans "no
taxation without representation", used press releases and news leaks. called "master of puppets"
Press Agent (1800s) - correct answer ✔✔davy crockett, buffalo bill, annie oakley. the age of hype
PR growing as america grows - correct answer ✔✔railroad promotion techniques: free tickets to
journalists, published brochures about fertility of land, etc.
Committee on public information - correct answer ✔✔goal: change anti-war attitudes as U.S. entered
WW1, work was so successful that a very powerful view of mass media emerged
muckraking journalists - correct answer ✔✔generated public response, created follow up work
Ida Tarbell - correct answer ✔✔kicked off the era of muckraking journalism and expose journalism.
wrote about corrupt government, child labor, and the plight of immigrant workers in factories
