ADPR Exam 2 Practice Problems with 100% correct answers

ADPR Exam 2 Practice Problems with
100% correct answers

This is the average number of persons, in cars or other vehicles, passing and potentially exposed to an
ad. This is calculated for the area where the ad is placed

.a. Frequency

b. Daily Effective Circulation (DEC)

c. Allotment

d. Gross Rating Points (GRPs - correct answer ✔✔b



If I buy 3 different allotments, each with a daily effective circulation of 25,000, how many total GRPs do I
have for the 3 allotments if my total market population is50,000?

a. 1.5

b. 50

c. 150

d. 160

e. 500 - correct answer ✔✔c



What is the correct calculation for GI (gross impressions)?

a. GRPs(gross rating points) x reach

b. Cost per impression/ GRPs(gross rating points)

c. Reach x frequency

d. GRPs(gross rating points) x DEC (daily effective circulation) - correct answer ✔✔d



If I know that I want to buy 50 GRPs worth of outdoor advertising and the population for my target
market is 200,000, what should my daily effective circulation (DEC)amount to?

a. 50,000

b. 200,000

, c. 20,000

d. 100,000 - correct answer ✔✔d



If have an allotment that gave me 200 GRPs comprised of 10 outdoor ads, each costing $5,000, what
would be my cost per GRP?

a. .25

b. 25

c. 250

d. 2500 - correct answer ✔✔c



If I have 300 GRPs worth of outdoor advertising with a daily effective circulation of360,000, how many
weekly gross impressions am I getting?

a. 75,600,000

b. 7,560,000

c. 7,560,000,000

d. 756,000,000 - correct answer ✔✔d



If I spent $20,000 on an allotment and it was giving me 21,000,000 gross impressions(GI) on a weekly
basis, what is my cost per 1,000 (GI)?

a. $95

b. $9.50

c. $.95

d. $.00095 - correct answer ✔✔c



If I have 100 GRPs worth of outdoor advertising and my daily effective circulation is120,000, what is my
monthly gross impressions?

a. 360,000

b. 3,600,000

c. 36,000,000

d. 360,000,000 - correct answer ✔✔d