MKT 4200 Test 1 - Carter McElveen exam
questions with correct answers
1800s - early 1900's - CORRECT ANSWER-✔✔✅- Peddling network
- No developed sale force
- Sales"men" for a reason
- A strong, stable currency
- Easy to get credit
- No laws protecting private property
- Aggressive salesmanship
- Salesmen flourished because there was no established aristocracy
- "The Man Nobody Knows"
- Jesus as a businessman
Early 1900's - CORRECT ANSWER-✔✔✅- The industry started to take off
- Coca-cola
- The cash register took off
Burroughs (cash register company)
- The forefront of modern sales techniques
- Document management
- Managed salesforce strongly
- Salesman traveled a lot, alone, had a set route that he would record every move he made
- Organized and predictable
- Easy to teach how to sell
- 25% of the CEO's in some of the large firms at the top spent most of their careers in sales
1930's/1940's - CORRECT ANSWER-✔✔✅- Easy living
- WW1 left sales to struggle around 1939
, Extreme rationing
- Common door to door products was:
Shoes
Kitchenware
Tobacco
Cleaning products
1950s - CORRECT ANSWER-✔✔✅- Salesmen getting back on their feet
- Fancy vacuums
- Cosmetics
- Top-end products
- Late end - technology started
b&w TV
1960s - CORRECT ANSWER-✔✔✅- Color TV
Sign of wealth
b&w still sold
1970s - CORRECT ANSWER-✔✔✅- Aviators
- Mustaches
- Salesman
"Gadget man"
- Cheaper products
- TV's common
- Dud products
Didn't work
- Wheeler dealers
New breed developed
This is how they go their bad wrap
questions with correct answers
1800s - early 1900's - CORRECT ANSWER-✔✔✅- Peddling network
- No developed sale force
- Sales"men" for a reason
- A strong, stable currency
- Easy to get credit
- No laws protecting private property
- Aggressive salesmanship
- Salesmen flourished because there was no established aristocracy
- "The Man Nobody Knows"
- Jesus as a businessman
Early 1900's - CORRECT ANSWER-✔✔✅- The industry started to take off
- Coca-cola
- The cash register took off
Burroughs (cash register company)
- The forefront of modern sales techniques
- Document management
- Managed salesforce strongly
- Salesman traveled a lot, alone, had a set route that he would record every move he made
- Organized and predictable
- Easy to teach how to sell
- 25% of the CEO's in some of the large firms at the top spent most of their careers in sales
1930's/1940's - CORRECT ANSWER-✔✔✅- Easy living
- WW1 left sales to struggle around 1939
, Extreme rationing
- Common door to door products was:
Shoes
Kitchenware
Tobacco
Cleaning products
1950s - CORRECT ANSWER-✔✔✅- Salesmen getting back on their feet
- Fancy vacuums
- Cosmetics
- Top-end products
- Late end - technology started
b&w TV
1960s - CORRECT ANSWER-✔✔✅- Color TV
Sign of wealth
b&w still sold
1970s - CORRECT ANSWER-✔✔✅- Aviators
- Mustaches
- Salesman
"Gadget man"
- Cheaper products
- TV's common
- Dud products
Didn't work
- Wheeler dealers
New breed developed
This is how they go their bad wrap
