TEST BANK FOR Marketing Management 4th Edition by Mark Johnston Greg Marshall all chapters 1-14 complete

TEST BANK FOR
Marketing Management
4th Edition by Mark Johnston Greg Marshall
all chapters 1-14




VersionY1 1

,TABLE OF CONTENT
Y Y



PartYOne:YDiscoverYMarketingYManagementY
CHAPTERY1:YMarketingYinYToday’sYBusinessYMilieuY
CHAPTERY2:YMarketingYFoundations:YGlobal,YEthical,YSustainableY
CHAPTERY3:YElementsYofYMarketingYStrategy,YPlanning,YandYCompetitionY


PartYTwo:YUseYInformationYtoYDriveYMarketingYDecisionsY
CHAPTERY4:YMarketYResearchYEssentialsY
CHAPTERY5:YCRM,YBigYData,YandYMarketingYAnalyticsY
CHAPTERY6:YUnderstandYConsumerYandYBusinessYMarketsY
CHAPTERY7:YSegmentation,YTargetYMarketing,YandYPositioningY


PartYThree:YDevelopYtheYValueYOffering—TheYProductYExperienceY
CHAPTERY8:YProductYStrategyYandYNewYProductYDevelopmentY
CHAPTERY9:YBuildYtheYBrandY
CHAPTERY10:YServiceYasYtheYCoreYOfferingY


PartYFour:YPriceYandYDeliverYtheYValueYOfferingY
CHAPTERY11:YManageYPricingYDecisionsY
CHAPTERY12:YManageYMarketingYChannels,YLogistics,YandYSupplyYChainY


PartYFive:YCommunicateYtheYValueYOfferingY
CHAPTERY13:YPromotionYEssentials:YDigitalYandYSocialYMediaYMarketingY
CHAPTERY14:YPromotionYEssentials:YLegacyYApproachesYandYPersonalYSellingY




VersionY1 2

,ChapterY1

StudentYname:_Y
TRUE/FALSEY-YWriteY'T'YifYtheYstatementYisYtrueYandY'F'YifYtheYstatementYisYfalse.
1) AYcommonlyYheldYmisconceptionYaboutYmarketingYisYthatYitYisYallYaboutYadvertisingYandYselling.
1)YYYYY
⊚Y true
⊚Y false

QuestionYDetails
AACSBY:YAnalyticalY ThinkingYAccessibil
ityY:YKeyboardYNavigation
LearningYObjectiveY:Y01-
01YIdentifyYtypicalYmisconceptionsYaboutYmarketing,YwhyYtheyYpersist,YandYtheYTopicY:Y MarketingYandYMarketing
YManagementYDefined

Bloom'sY:YRememberYD
ifficultyY:Y1YEasyYGrad
ableY:Yautomatic
SourceY:Y ChapterY01YTestYBankY>YTFYQu.Y01YAYcommonlyYheldYmisconceptionYaboutYmarketin...


2) MarketingYisYrelevantYonlyYtoYpeopleYinYtheYorganizationYwhoYworkYdirectlyYinYtheYmarketingYdepartme
nt.
2)YYYYY
⊚Y true
⊚Y false

QuestionYDetails
AACSBY:Y AnalyticalY ThinkingYAccessibil
ityY:YKeyboardYNavigationYBloom'sY:Y Un
derstand
DifficultyY:Y 2YMedium
LearningYObjectiveY:Y01-
01YIdentifyYtypicalYmisconceptionsYaboutYmarketing,YwhyYtheyYpersist,YandYtheYTopicY:Y MarketingYandYMarketing
YManagementYDefined

GradableY:Yautomatic
SourceY:Y ChapterY01YTestY BankY>YTFYQu.Y02YMarketingYisYrelevantY onlyYtoYpeopleYinYtheY...




VersionY1 3

, 3) TheYAmericanYMarketingYAssociationYdefinesYmarketingYasY“theYactivity,YsetYofYinstitutions,YandYproce
ssesYforYcreating,Ycommunicating,Ydelivering,YandYexchangingYofferingsYthatYhaveYvalueYforYcustome
rs,Yclients,Ypartners,YandYsocietyYatYlarge.”
3)YYYYY
⊚Y true
⊚Y false

QuestionYDetails
AACSBY:Y AnalyticalY ThinkingYAccessibil
ityY:YKeyboardYNavigation
TopicY:YMarketingYandYMarketingYManagementYDefinedYBloo
m'sY:Y Remember
DifficultyY:Y 1YEasy
LearningYObjectiveY:Y 01-
02YDefineYwhatYmarketingYandYmarketingYmanagementYreallyYareYandYhowYtheyYconYGradableY:Yautomatic
SourceY:Y ChapterY01YTestY BankY>YTFYQu.Y03YTheYAmericanYMarketingYAssociationYdefinesYm...
4) PeterYDruckerYstatedYthatYsinceYitYisYtheYcustomerYwhoYdefinesYvalue,YtheYbusinessYenterpriseYhasYo
nlyYtwoYbusinessYfunctions:YmarketingYandYinnovation.
4)YYYYY
⊚Y true
⊚Y false

QuestionYDetails
AACSBY:Y AnalyticalY ThinkingYAccessibil
ityY:YKeyboardYNavigationYBloom'sY:Y Re
member
DifficultyY:Y 1YEasy
TopicY:YTheYConceptYofYCustomerY Value
LearningYObjectiveY:Y 01-
02YDefineYwhatYmarketingYandYmarketingYmanagementYreallyYareYandYhowYtheyYconYGradableY:Yautomatic
SourceY:YChapterY01YTestY BankY>YTFYQu.Y04YPeterY DruckerY statedYthatYsinceYitYisYtheYcu...
5) SustainabilityYrefersYtoYbusinessYpracticesYthatYprolongYtheYlifeYcycleYofYaYproduct.
5)YYYYY
⊚Y true
⊚Y false

QuestionYDetails
AccessibilityY:YKeyboardYNavigationYBlo
om'sY:YUnderstand
DifficultyY:Y 2YMedium
TopicY:YMarketingYandYMarketingYManagementYDefined
LearningYObjectiveY:Y 01-
02YDefineYwhatYmarketingYandYmarketingYmanagementYreallyYareYandYhowYtheyYconYAACSBY:Y Ethics
GradableY:Yautomatic
SourceY:Y ChapterY01YTestY BankY>YTFYQu.Y05YSustainabilityYrefersYtoYbusinessYpracticesY...




VersionY1 4