MRKT CUMULATIVE EXAM QUESTIONS AND CORRECT ANSWERS
100% VERIFIED
innate - ANSWER The physiological needs for food, water, and air are called ________
needs.
perceptual defense - ANSWER Consumers subconsciously screen out stimuli that they
find psychologically threatening, even though exposure has already taken place. This is
consistent with the perception factor of ________.
Which of the following is true of services? - ANSWER Services are simultaneously
produced and consumed.
__________ is(are) the immediate and direct response of the sensory organs to stimuli. -
ANSWER Sensation
__________ refers to consumers' heightened awareness of stimuli that meet their needs
or interests, and minimal awareness of stimuli irrelevant to their needs. - ANSWER
Selective attention
A stimulus may be too faint or brief to be consciously seen or heard, for example a
deeply embedded or a very briefly flashed image, but may still be perceived by one or
more sensory receptor cell. This is called ________. - ANSWER subliminal perception
When consumers purchase the most expensive model to reduce the risk of buying a
low-quality product, they are using ________ to lessen their risk. - ANSWER the
price/quality relationship
In the study of personality, three separate properties are of central importance. These
are that ________. - ANSWER personality reflects individual differences, personality is
consistent and enduring, and personality can change
, Successful marketers define their markets in terms of ________. - ANSWER the needs
they presume to satisfy
The purpose of institutional advertising is to ________. - ANSWER boost the corporate
image
Chris jogs four days per week because he wants to feel fit and be attractive. Chris'
motives have a(n) ________ direction - ANSWER positive
________ consumers tend to be more responsive to advertising appeals that are based
on social or group affiliations, rather than the informational content of an ad - ANSWER
Other-directed
"Buy American" and "Keep America Working" are both tag-lines used by companies to
attract the ________ consumer. - ANSWER ethnocentric
Maslow's hierarchy-of-needs theory maintains that the need for ________ refers to an
individual's desire to fulfill his or her potential. - ANSWER self-actualization
________ are the specifically branded products and services that consumers select for
goal fulfillment. - ANSWER Product-specific goals
Consumers tend to use price as a surrogate indicator of quality if ________. - ANSWER
they have little information with which to make their purchase decision
The key to positioning is to find ________. - ANSWER an unsatisfied need
Successful marketers define their markets in terms of ________ - ANSWER the needs
they presume to satisfy
100% VERIFIED
innate - ANSWER The physiological needs for food, water, and air are called ________
needs.
perceptual defense - ANSWER Consumers subconsciously screen out stimuli that they
find psychologically threatening, even though exposure has already taken place. This is
consistent with the perception factor of ________.
Which of the following is true of services? - ANSWER Services are simultaneously
produced and consumed.
__________ is(are) the immediate and direct response of the sensory organs to stimuli. -
ANSWER Sensation
__________ refers to consumers' heightened awareness of stimuli that meet their needs
or interests, and minimal awareness of stimuli irrelevant to their needs. - ANSWER
Selective attention
A stimulus may be too faint or brief to be consciously seen or heard, for example a
deeply embedded or a very briefly flashed image, but may still be perceived by one or
more sensory receptor cell. This is called ________. - ANSWER subliminal perception
When consumers purchase the most expensive model to reduce the risk of buying a
low-quality product, they are using ________ to lessen their risk. - ANSWER the
price/quality relationship
In the study of personality, three separate properties are of central importance. These
are that ________. - ANSWER personality reflects individual differences, personality is
consistent and enduring, and personality can change
, Successful marketers define their markets in terms of ________. - ANSWER the needs
they presume to satisfy
The purpose of institutional advertising is to ________. - ANSWER boost the corporate
image
Chris jogs four days per week because he wants to feel fit and be attractive. Chris'
motives have a(n) ________ direction - ANSWER positive
________ consumers tend to be more responsive to advertising appeals that are based
on social or group affiliations, rather than the informational content of an ad - ANSWER
Other-directed
"Buy American" and "Keep America Working" are both tag-lines used by companies to
attract the ________ consumer. - ANSWER ethnocentric
Maslow's hierarchy-of-needs theory maintains that the need for ________ refers to an
individual's desire to fulfill his or her potential. - ANSWER self-actualization
________ are the specifically branded products and services that consumers select for
goal fulfillment. - ANSWER Product-specific goals
Consumers tend to use price as a surrogate indicator of quality if ________. - ANSWER
they have little information with which to make their purchase decision
The key to positioning is to find ________. - ANSWER an unsatisfied need
Successful marketers define their markets in terms of ________ - ANSWER the needs
they presume to satisfy
