MRKT 441 NEW EXAM 3 WITH COMPLETE SOLUTIONS 100% VERIFIED
An effective display ad must do all of the following, *except*:
A) Communicate a value proposition
B) Attract attention
C) Invite action
D) Be matched with a keyword phrase - ANSWER D) Be matched with a keyword phrase
Display ad networks have all of the following characteristics, *except* display networks:
A) Consists of a group of online publishers
B) Charges publishers to run ads on their websites
C) Create standard ad sizes that publishers must agree to display
D) Charge advertisers to run ads on the network of websites - ANSWER B) Charges
publishers to run ads on their websites
Megan was browsing jewelry at jcrew.com. After leaving the site, she surfs the web for
Florida vacation destinations for spring break. She notices each time she accesses a
new website an ad for J.Crew appears. This is an example of:
A) Interest targeting
B) Placement targeting
C) Remarketing or retargeting
D) Topic targeting - ANSWER C) Remarketing or retargeting
A website such as Lucky Brand can target each of the following with remarketing,
*except*:
A) Everyone that has visited any page on Lucky Brand's website
B) Anyone who has visited only Lucky Brand's homepage
C) Visitors to the Lucky Brand site who did not make a purchase
, D) Those visiting the Lucky Brand site who also have visited a competing brand -
ANSWER D) Those visiting the Lucky Brand site who also have visited a competing
brand
With *CPC* display ad bidding, advertisers pay:
A) Only when an ad is clicked
B) Per website where the ad is shown
C) Per 1,000 impressions
D) Per conversion - ANSWER A) Only when an ad is clicked
With *CPM* display ad bidding, advertisers pay:
A) Only when an ad is clicked
B) Per website where the ad is displayed
C) Per 1,000 impressions
D) Per conversion - ANSWER C) Per 1,000 impressions
With *CPA* bidding for display ads, advertisers pay:
A) Only when an ad is clicked
B) Per website where the ad is displayed
C) Per 1,000 impressions
D) Per conversion - ANSWER D) Per conversion
Regular emails to b-to-b customers can help the sales process, which often can stretch
over several months:
True or False - ANSWER True
It is wise for a company to wait 7 to 10 days before unsubscribing individuals from an
email list in case they want to change their minds: True or False - ANSWER False
An effective display ad must do all of the following, *except*:
A) Communicate a value proposition
B) Attract attention
C) Invite action
D) Be matched with a keyword phrase - ANSWER D) Be matched with a keyword phrase
Display ad networks have all of the following characteristics, *except* display networks:
A) Consists of a group of online publishers
B) Charges publishers to run ads on their websites
C) Create standard ad sizes that publishers must agree to display
D) Charge advertisers to run ads on the network of websites - ANSWER B) Charges
publishers to run ads on their websites
Megan was browsing jewelry at jcrew.com. After leaving the site, she surfs the web for
Florida vacation destinations for spring break. She notices each time she accesses a
new website an ad for J.Crew appears. This is an example of:
A) Interest targeting
B) Placement targeting
C) Remarketing or retargeting
D) Topic targeting - ANSWER C) Remarketing or retargeting
A website such as Lucky Brand can target each of the following with remarketing,
*except*:
A) Everyone that has visited any page on Lucky Brand's website
B) Anyone who has visited only Lucky Brand's homepage
C) Visitors to the Lucky Brand site who did not make a purchase
, D) Those visiting the Lucky Brand site who also have visited a competing brand -
ANSWER D) Those visiting the Lucky Brand site who also have visited a competing
brand
With *CPC* display ad bidding, advertisers pay:
A) Only when an ad is clicked
B) Per website where the ad is shown
C) Per 1,000 impressions
D) Per conversion - ANSWER A) Only when an ad is clicked
With *CPM* display ad bidding, advertisers pay:
A) Only when an ad is clicked
B) Per website where the ad is displayed
C) Per 1,000 impressions
D) Per conversion - ANSWER C) Per 1,000 impressions
With *CPA* bidding for display ads, advertisers pay:
A) Only when an ad is clicked
B) Per website where the ad is displayed
C) Per 1,000 impressions
D) Per conversion - ANSWER D) Per conversion
Regular emails to b-to-b customers can help the sales process, which often can stretch
over several months:
True or False - ANSWER True
It is wise for a company to wait 7 to 10 days before unsubscribing individuals from an
email list in case they want to change their minds: True or False - ANSWER False
