GMS 522 questions well answered 100%
correct
international marketing - correct answer ✔✔plan/conduct transactions across boarders
international marketing emphasizes - correct answer ✔✔-cross border transactions
-satisfaction of consumers needs
-exchange between transacting parties
multi domestic marketing - correct answer ✔✔used when firms develop separate marketing strategies
global marketing - correct answer ✔✔coordinated and integrated across multiple countries
culture - correct answer ✔✔learned behaviors
learned shared and transmitted from one generation to the next - correct answer ✔✔Culture
culture passed on by - correct answer ✔✔parents(primary)
social organizations
special interest groups
the government
schools
Encultured - correct answer ✔✔the process by which an established culture teaches an individual its
norms and values
acculturated - correct answer ✔✔adapted to a new or different culture
Ethnocentricity - correct answer ✔✔the belief in the inherent superiority of one's own group and culture
, Cultural Literacy - correct answer ✔✔detailed knowledge about a culture that enables a person to work
happily and effectively within it
Elements of Culture - correct answer ✔✔language, religion, values and attitudes, customs and manners,
martial elements aesthetics, education, social institutions
Language - correct answer ✔✔messages are conveyed by the words spoken and the way in which they
are spoken (tone of voice)
Language Importance - correct answer ✔✔collection information
providing access to local society
communicating with channel members
providing a means of interpreting context
Non-verbal language - correct answer ✔✔messages are conveyed by body language, gestures and eye
contact
religion - correct answer ✔✔-defines ideals for life
-existence of a higher power
-reflected in values and attitudes and eventually behavior
Aspects of Non-verbal Language: - correct answer ✔✔Time - flexible in many cultures
Space - Arabs and Latins may get a little too close
Material possessions - type of suit, watch, car and phone
Friendship patterns - who you kno
Business agreements - formal or info
Values - correct answer ✔✔shared beliefs which have been internalized.
correct
international marketing - correct answer ✔✔plan/conduct transactions across boarders
international marketing emphasizes - correct answer ✔✔-cross border transactions
-satisfaction of consumers needs
-exchange between transacting parties
multi domestic marketing - correct answer ✔✔used when firms develop separate marketing strategies
global marketing - correct answer ✔✔coordinated and integrated across multiple countries
culture - correct answer ✔✔learned behaviors
learned shared and transmitted from one generation to the next - correct answer ✔✔Culture
culture passed on by - correct answer ✔✔parents(primary)
social organizations
special interest groups
the government
schools
Encultured - correct answer ✔✔the process by which an established culture teaches an individual its
norms and values
acculturated - correct answer ✔✔adapted to a new or different culture
Ethnocentricity - correct answer ✔✔the belief in the inherent superiority of one's own group and culture
, Cultural Literacy - correct answer ✔✔detailed knowledge about a culture that enables a person to work
happily and effectively within it
Elements of Culture - correct answer ✔✔language, religion, values and attitudes, customs and manners,
martial elements aesthetics, education, social institutions
Language - correct answer ✔✔messages are conveyed by the words spoken and the way in which they
are spoken (tone of voice)
Language Importance - correct answer ✔✔collection information
providing access to local society
communicating with channel members
providing a means of interpreting context
Non-verbal language - correct answer ✔✔messages are conveyed by body language, gestures and eye
contact
religion - correct answer ✔✔-defines ideals for life
-existence of a higher power
-reflected in values and attitudes and eventually behavior
Aspects of Non-verbal Language: - correct answer ✔✔Time - flexible in many cultures
Space - Arabs and Latins may get a little too close
Material possessions - type of suit, watch, car and phone
Friendship patterns - who you kno
Business agreements - formal or info
Values - correct answer ✔✔shared beliefs which have been internalized.
