MKT-315 Midterm Exam Questions With Detailed
Solutions
Social factors include: Right Ans - demographics, culture, and norms
Which of the following options is not used in SWOTT analysis to set a
direction in the brand of a highly competitive marketplace? Right Ans -
Segmentation
The process of developing and executing strategies and tactics to market
and sell a product or service to a very specific target segment is: Right
Ans - Micromarketing
When few sellers control most of the sales, it is: Right Ans - Oligopoly
Who is required to have multiple decision-makers in order to appeal to
multiple stakeholders for a single purchase? Right Ans - B2B marketers
Government regulations, suppliers, competitors, the economy, business
trends, finances, and the weather are: Right Ans - Opportunities and
threat
The process of gathering information about events and their relationships
within an organization's internal and external environment is: Right Ans
- Environmental scanning
Which of the following key perspectives is not considered while performing
the situation analysis? Right Ans - Suppliers
In the late 1990s, which of the following was third place in the minds and
wallets of worldwide consumers? Right Ans - MasterCard
The process of developing and executing strategies and tactics to market
and sell a product or service to a very specific target segment is: Right
Ans - Micromarketing
Which of the following is not an economic factor? Right Ans -
Customer's data
, Which of the following refers to specific, measurable, achievable, relevant,
and timely, and pertains to formulation of organizational objectives that are
clear and measurable? Right Ans - SMART goals
Marketing includes which of the following activities? Right Ans - Pricing
a product
What is the process called when the wholesalers and manufacturers
segment their markets much the same way as retailers? Right Ans - B2B
Segmentation
Which is NOT a key strategic decision in formulating a marketing plan?
Right Ans - Creation of the logo and tagline
What is the process that determines what is needed, how to collect it,
analyze it, and use it for effective market planning? Right Ans -
Marketing information system
The Marketing Concept Era is designated between: Right Ans - 1960s-
1970s
Which of the options below enables marketers to understand when they
have achieved the goals of success throughout the plan, and allows them to
quickly recognize areas that may be off-track in order to resolve them?
Right Ans - Key performance indicators
Which is helpful for the marketers to evaluate between risk and reward?
Right Ans - Ansoff matrix
A detailed marketing plan does NOT include: Right Ans - Marketing mix
*Perceptual map is a tool for visualizing: Right Ans - *Competitive
landscape and spotting positioning opportunities
Which of the following does NOT cover marketing data: Right Ans -
Customer
Solutions
Social factors include: Right Ans - demographics, culture, and norms
Which of the following options is not used in SWOTT analysis to set a
direction in the brand of a highly competitive marketplace? Right Ans -
Segmentation
The process of developing and executing strategies and tactics to market
and sell a product or service to a very specific target segment is: Right
Ans - Micromarketing
When few sellers control most of the sales, it is: Right Ans - Oligopoly
Who is required to have multiple decision-makers in order to appeal to
multiple stakeholders for a single purchase? Right Ans - B2B marketers
Government regulations, suppliers, competitors, the economy, business
trends, finances, and the weather are: Right Ans - Opportunities and
threat
The process of gathering information about events and their relationships
within an organization's internal and external environment is: Right Ans
- Environmental scanning
Which of the following key perspectives is not considered while performing
the situation analysis? Right Ans - Suppliers
In the late 1990s, which of the following was third place in the minds and
wallets of worldwide consumers? Right Ans - MasterCard
The process of developing and executing strategies and tactics to market
and sell a product or service to a very specific target segment is: Right
Ans - Micromarketing
Which of the following is not an economic factor? Right Ans -
Customer's data
, Which of the following refers to specific, measurable, achievable, relevant,
and timely, and pertains to formulation of organizational objectives that are
clear and measurable? Right Ans - SMART goals
Marketing includes which of the following activities? Right Ans - Pricing
a product
What is the process called when the wholesalers and manufacturers
segment their markets much the same way as retailers? Right Ans - B2B
Segmentation
Which is NOT a key strategic decision in formulating a marketing plan?
Right Ans - Creation of the logo and tagline
What is the process that determines what is needed, how to collect it,
analyze it, and use it for effective market planning? Right Ans -
Marketing information system
The Marketing Concept Era is designated between: Right Ans - 1960s-
1970s
Which of the options below enables marketers to understand when they
have achieved the goals of success throughout the plan, and allows them to
quickly recognize areas that may be off-track in order to resolve them?
Right Ans - Key performance indicators
Which is helpful for the marketers to evaluate between risk and reward?
Right Ans - Ansoff matrix
A detailed marketing plan does NOT include: Right Ans - Marketing mix
*Perceptual map is a tool for visualizing: Right Ans - *Competitive
landscape and spotting positioning opportunities
Which of the following does NOT cover marketing data: Right Ans -
Customer
