MKT-315 Final (GCU Intro To Marketing Final) – Qs &
As
Which type of distribution involves severely limiting the number of channel
intermediaries? Right Ans - Exclusive
In a ____________ marketing system, 2 or more unrelated companies put
together resources to exploit an emerging opportunity. Right Ans -
Horizontal
Multichannel conflicts are common when the members of one channel
obtain a lower price based on larger-volume purchases. Right Ans - True
Receivers of a message see a source as credible if they perceive them to
have expertise, trustworthiness, and _______ Right Ans - likability
In general, _____________ is one of the most helpful tools for closing sales
Right Ans - personal selling
The promotional mix includes ________ Right Ans - personal selling
Promotion consists of communication tools, including advertising, personal
selling, sales promotion, public relations, and __________ Right Ans -
direct marketing
IMC refers to Right Ans - Integrated marketing communications
6 required communication elements for communication process Right
Ans - Source
Message
Channel of Communication
Receiver
Encoding
Decoding
The information sent by a source to a receiver during the communication
process is referred to as _______________ Right Ans - a message
As
Which type of distribution involves severely limiting the number of channel
intermediaries? Right Ans - Exclusive
In a ____________ marketing system, 2 or more unrelated companies put
together resources to exploit an emerging opportunity. Right Ans -
Horizontal
Multichannel conflicts are common when the members of one channel
obtain a lower price based on larger-volume purchases. Right Ans - True
Receivers of a message see a source as credible if they perceive them to
have expertise, trustworthiness, and _______ Right Ans - likability
In general, _____________ is one of the most helpful tools for closing sales
Right Ans - personal selling
The promotional mix includes ________ Right Ans - personal selling
Promotion consists of communication tools, including advertising, personal
selling, sales promotion, public relations, and __________ Right Ans -
direct marketing
IMC refers to Right Ans - Integrated marketing communications
6 required communication elements for communication process Right
Ans - Source
Message
Channel of Communication
Receiver
Encoding
Decoding
The information sent by a source to a receiver during the communication
process is referred to as _______________ Right Ans - a message
