PrinciplesqofqMarketing,q17eq(Kotler/Armstrong)qChapte
rq5q ConsumerqMarketsqandqBuyerqBehavior
1) Individualsqandqhouseholdsqthatqbuyqorqacquireqgoodsqandqservicesqforqpersonalqconsumptionq
makequpqtheq .
A) consumerqmarket
B) marketqoffering
C) marketqmix
D) subculture
E) socialqclassq
Answer:q AqSk
ill:q Concept
Objective:q LOq5.1:qDefineqtheqconsumerqmarketqandqconstructqaqsimpleqmodelqofqconsumerqbuye
rqbehavior.
Difficulty:q Easy
2) Marketingqstimuliqincludeqwhichqofqtheqfollowing?
A) economicqstimuli
B) priceqstimuli
C) technologicalqstimuli
D) socialqstimuli
E) culturalqstimuli
qAnswer:q B
AACSB:q AnalyticalqthinkingqSkill
:q Concept
Objective:q LOq5.1:qDefineqtheqconsumerqmarketqandqconstructqaqsimpleqmodelqofqconsumerqbuye
rqbehavior.
Difficulty:q Easy
3) Whichqofqtheqfollowingqisqoneqofqtheqotherqstimuliqpresentqinqaqbuyer'sqenvironmentqapartqf
romqmarketingqstimuli?
A) productqstimuli
B) culturalqstimuli
C) priceqstimuli
D) placeqstimuli
E) promotionqstimuli
qAnswer:q B
AACSB:q AnalyticalqthinkingqSkill
:q Concept
Objective:q LOq5.1:qDefineqtheqconsumerqmarketqandqconstructqaqsimpleqmodelqofqconsumerqbuye
rqbehavior.
Difficulty:q Easy
1
Copyrightq©q2018qPearsonqEducation,qInc.
,4) Companiesqcanqresearchqmanyqaspectsqofqbuyingqdecisions.qHowever,qtheqoneqthatqisqtheqmostqd
ifficultqtoqidentifyqisq .
A) whatqconsumersqbuy
B) howqandqhowqmuchqtheyqbuy
C) whyqtheyqbuy
D) whenqtheyqbuy
E) whereqtheyqbuy
qAnswer:q C
AACSB:q AnalyticalqthinkingqSkill
:q Concept
Objective:q LOq5.1:qDefineqtheqconsumerqmarketqandqconstructqaqsimpleqmodelqofqconsumerqbuye
rqbehavior.
Difficulty:q Moderate
5) Accordingqtoqtheqmodelqofqbuyerqbehavior,qwhichqofqtheqfollowingqisqoneqofqtheqtwoqprimaryqp
artsqofqaq"buyer'sqblackqbox"?
A) technologicalqstimuli
B) buyer'sqdecisionqprocess
C) buyer'sqspendingqhabits
D) socialqstimuli
E) promotionqstimuli
qAnswer:q B
Skill:q Concept
Objective:q LOq5.1:qDefineqtheqconsumerqmarketqandqconstructqaqsimpleqmodelqofqconsumerqbuye
rqbehavior.
Difficulty:q Easy
6) MarketingqstimuliqconsistqofqtheqfourqPs.qWhichqofq theqfollowingqisqNOTqoneqofqthese?
A) product
B) packaging
C) price
D) promotion
E) placeqAnsw
er:q BqSkill:q Co
ncept
Objective:q LOq5.1:qDefineqtheqconsumerqmarketqandqconstructqaqsimpleqmodelqofqconsumerqbuye
rqbehavior.
Difficulty:q Easy
2
Copyrightq©q2018qPearsonqEducation,qInc.
,7) Inqtheqmodelqofqbuyerqbehavior,qwhichqofqtheqfollowingqisqNOTqaqmajorqtypeqofqforceqorqe
ventqinqtheqbuyer'sqenvironment?
A) economic
B) technological
C) social
D) political
E) culturalq
Answer:q D
AACSB:q AnalyticalqthinkingqSkill
:q Concept
Objective:q LOq5.1:qDefineqtheqconsumerqmarketqandqconstructqaqsimpleqmodelqofqconsumerqbuye
rqbehavior.
Difficulty:q Easy
8) Buyerqresponsesqareqinfluencedqbyqmarketingqstimuli.qTheqresponsesqtoqtheqstimuliqincludeqallqo
fqtheqfollowingqEXCEPTq .
A) brandqengagement
B) buyingqattitudes
C) purchasingqbehavior
D) buyingqpreferences
E) theq"why"qregardingqtheqresponsesq
Answer:q E
AACSB:q AnalyticalqthinkingqSkill
:q Concept
Objective:q LOq5.1:qDefineqtheqconsumerqmarketqandqconstructqaqsimpleqmodelqofqconsumerqbuye
rqbehavior.
Difficulty:q Moderate
9) Theqstartingqpointqofqunderstandingqhowqconsumersqrespondqtoqvariousqmarketingqeffortsqisqc
alledqtheqstimulus-responseqmodelqofqbuyerqbehavior.
Answer:q TRUEqSkill
:q Concept
Objective:q LOq5.1:qDefineqtheqconsumerqmarketqandqconstructqaqsimpleqmodelqofqconsumerqbuye
rqbehavior.
Difficulty:q Easy
10) Consumersqcanqeasilyqexplainqwhatqinfluencesqtheirqpurchases.q
Answer:q FALSE
Skill:q Concept
Objective:q LOq5.1:qDefineqtheqconsumerqmarketqandqconstructqaqsimpleqmodelqofqconsumerqbuye
rqbehavior.
Difficulty:q Easy
3
Copyrightq©q2018qPearsonqEducation,qInc.
, 11) WhatqroleqdoqtheqfourqPsqplayqinqconsumerqbehavior?
Answer:q TheqfourqPsqareqtheqmarketingqstimuliqthatqaffectqbuyerqbehavior:qmarketersquseqproduct
,qprice,qplace,qandqpromotionqtoqattractqtheqtargetedqconsumers.
Skill:q Concept
Objective:q LOq5.1:qDefineqtheqconsumerqmarketqandqconstructqaqsimpleqmodelqofqconsumerqbuye
rqbehavior.
Difficulty:q Easy
12) isqtheqmostqbasicqdeterminantqofqaqperson'sqwantsqandqbehavior.
A) Culture
B) Brandqpersonality
C) Cognitiveqdissonance
D) Motive
E) AttitudeqAn
swer:q AqSkill:q
Concept
Objective:q LOq5.2:qNameqtheqfourqmajorqfactorsqthatqinfluenceqconsumerqbuyerqbehavior.qDifficu
lty:q Easy
13) Eachqcultureqcontainsqsmallerq
,qorqgroupsqofqpeopleqwithqsharedqvalueqsystemsqbasedqonqcommonqlifeqexperiencesqandqsi
tuations.
A) culturalquniversals
B) referenceqgroups
C) subcultures
D) monocultures
E) socialqnetworks
qAnswer:q C
Skill:q Concept
Objective:q LOq5.2:qNameqtheqfourqmajorqfactorsqthatqinfluenceqconsumerqbuyerqbehavior.qDiffic
ulty:q Easy
14) Subculturesqincludeqnationalities,qreligions,qgeographicqregions,qandq .
A) genders
B) ages
C) professions
D) racialqgroups
E) incomeqlevels
qAnswer:q D
AACSB:q AnalyticalqthinkingqSkill
:q Concept
Objective:q LOq5.2:qNameqtheqfourqmajorqfactorsqthatqinfluenceqconsumerqbuyerqbehavior.qDifficu
lty:q Easy
4
Copyrightq©q2018qPearsonqEducation,qInc.
rq5q ConsumerqMarketsqandqBuyerqBehavior
1) Individualsqandqhouseholdsqthatqbuyqorqacquireqgoodsqandqservicesqforqpersonalqconsumptionq
makequpqtheq .
A) consumerqmarket
B) marketqoffering
C) marketqmix
D) subculture
E) socialqclassq
Answer:q AqSk
ill:q Concept
Objective:q LOq5.1:qDefineqtheqconsumerqmarketqandqconstructqaqsimpleqmodelqofqconsumerqbuye
rqbehavior.
Difficulty:q Easy
2) Marketingqstimuliqincludeqwhichqofqtheqfollowing?
A) economicqstimuli
B) priceqstimuli
C) technologicalqstimuli
D) socialqstimuli
E) culturalqstimuli
qAnswer:q B
AACSB:q AnalyticalqthinkingqSkill
:q Concept
Objective:q LOq5.1:qDefineqtheqconsumerqmarketqandqconstructqaqsimpleqmodelqofqconsumerqbuye
rqbehavior.
Difficulty:q Easy
3) Whichqofqtheqfollowingqisqoneqofqtheqotherqstimuliqpresentqinqaqbuyer'sqenvironmentqapartqf
romqmarketingqstimuli?
A) productqstimuli
B) culturalqstimuli
C) priceqstimuli
D) placeqstimuli
E) promotionqstimuli
qAnswer:q B
AACSB:q AnalyticalqthinkingqSkill
:q Concept
Objective:q LOq5.1:qDefineqtheqconsumerqmarketqandqconstructqaqsimpleqmodelqofqconsumerqbuye
rqbehavior.
Difficulty:q Easy
1
Copyrightq©q2018qPearsonqEducation,qInc.
,4) Companiesqcanqresearchqmanyqaspectsqofqbuyingqdecisions.qHowever,qtheqoneqthatqisqtheqmostqd
ifficultqtoqidentifyqisq .
A) whatqconsumersqbuy
B) howqandqhowqmuchqtheyqbuy
C) whyqtheyqbuy
D) whenqtheyqbuy
E) whereqtheyqbuy
qAnswer:q C
AACSB:q AnalyticalqthinkingqSkill
:q Concept
Objective:q LOq5.1:qDefineqtheqconsumerqmarketqandqconstructqaqsimpleqmodelqofqconsumerqbuye
rqbehavior.
Difficulty:q Moderate
5) Accordingqtoqtheqmodelqofqbuyerqbehavior,qwhichqofqtheqfollowingqisqoneqofqtheqtwoqprimaryqp
artsqofqaq"buyer'sqblackqbox"?
A) technologicalqstimuli
B) buyer'sqdecisionqprocess
C) buyer'sqspendingqhabits
D) socialqstimuli
E) promotionqstimuli
qAnswer:q B
Skill:q Concept
Objective:q LOq5.1:qDefineqtheqconsumerqmarketqandqconstructqaqsimpleqmodelqofqconsumerqbuye
rqbehavior.
Difficulty:q Easy
6) MarketingqstimuliqconsistqofqtheqfourqPs.qWhichqofq theqfollowingqisqNOTqoneqofqthese?
A) product
B) packaging
C) price
D) promotion
E) placeqAnsw
er:q BqSkill:q Co
ncept
Objective:q LOq5.1:qDefineqtheqconsumerqmarketqandqconstructqaqsimpleqmodelqofqconsumerqbuye
rqbehavior.
Difficulty:q Easy
2
Copyrightq©q2018qPearsonqEducation,qInc.
,7) Inqtheqmodelqofqbuyerqbehavior,qwhichqofqtheqfollowingqisqNOTqaqmajorqtypeqofqforceqorqe
ventqinqtheqbuyer'sqenvironment?
A) economic
B) technological
C) social
D) political
E) culturalq
Answer:q D
AACSB:q AnalyticalqthinkingqSkill
:q Concept
Objective:q LOq5.1:qDefineqtheqconsumerqmarketqandqconstructqaqsimpleqmodelqofqconsumerqbuye
rqbehavior.
Difficulty:q Easy
8) Buyerqresponsesqareqinfluencedqbyqmarketingqstimuli.qTheqresponsesqtoqtheqstimuliqincludeqallqo
fqtheqfollowingqEXCEPTq .
A) brandqengagement
B) buyingqattitudes
C) purchasingqbehavior
D) buyingqpreferences
E) theq"why"qregardingqtheqresponsesq
Answer:q E
AACSB:q AnalyticalqthinkingqSkill
:q Concept
Objective:q LOq5.1:qDefineqtheqconsumerqmarketqandqconstructqaqsimpleqmodelqofqconsumerqbuye
rqbehavior.
Difficulty:q Moderate
9) Theqstartingqpointqofqunderstandingqhowqconsumersqrespondqtoqvariousqmarketingqeffortsqisqc
alledqtheqstimulus-responseqmodelqofqbuyerqbehavior.
Answer:q TRUEqSkill
:q Concept
Objective:q LOq5.1:qDefineqtheqconsumerqmarketqandqconstructqaqsimpleqmodelqofqconsumerqbuye
rqbehavior.
Difficulty:q Easy
10) Consumersqcanqeasilyqexplainqwhatqinfluencesqtheirqpurchases.q
Answer:q FALSE
Skill:q Concept
Objective:q LOq5.1:qDefineqtheqconsumerqmarketqandqconstructqaqsimpleqmodelqofqconsumerqbuye
rqbehavior.
Difficulty:q Easy
3
Copyrightq©q2018qPearsonqEducation,qInc.
, 11) WhatqroleqdoqtheqfourqPsqplayqinqconsumerqbehavior?
Answer:q TheqfourqPsqareqtheqmarketingqstimuliqthatqaffectqbuyerqbehavior:qmarketersquseqproduct
,qprice,qplace,qandqpromotionqtoqattractqtheqtargetedqconsumers.
Skill:q Concept
Objective:q LOq5.1:qDefineqtheqconsumerqmarketqandqconstructqaqsimpleqmodelqofqconsumerqbuye
rqbehavior.
Difficulty:q Easy
12) isqtheqmostqbasicqdeterminantqofqaqperson'sqwantsqandqbehavior.
A) Culture
B) Brandqpersonality
C) Cognitiveqdissonance
D) Motive
E) AttitudeqAn
swer:q AqSkill:q
Concept
Objective:q LOq5.2:qNameqtheqfourqmajorqfactorsqthatqinfluenceqconsumerqbuyerqbehavior.qDifficu
lty:q Easy
13) Eachqcultureqcontainsqsmallerq
,qorqgroupsqofqpeopleqwithqsharedqvalueqsystemsqbasedqonqcommonqlifeqexperiencesqandqsi
tuations.
A) culturalquniversals
B) referenceqgroups
C) subcultures
D) monocultures
E) socialqnetworks
qAnswer:q C
Skill:q Concept
Objective:q LOq5.2:qNameqtheqfourqmajorqfactorsqthatqinfluenceqconsumerqbuyerqbehavior.qDiffic
ulty:q Easy
14) Subculturesqincludeqnationalities,qreligions,qgeographicqregions,qandq .
A) genders
B) ages
C) professions
D) racialqgroups
E) incomeqlevels
qAnswer:q D
AACSB:q AnalyticalqthinkingqSkill
:q Concept
Objective:q LOq5.2:qNameqtheqfourqmajorqfactorsqthatqinfluenceqconsumerqbuyerqbehavior.qDifficu
lty:q Easy
4
Copyrightq©q2018qPearsonqEducation,qInc.
