Chapter 15 The Creation and Diffusion of Culture
1) Designers will give actors complete wardrobes to wear to high-visibility events like Globe and
Academy Awards shows. They do this because:
A) influential people in the media play a large role in what will become stylish.
B) styles are largely determined by fundamental societal trends.
C) the actors will say kind things about them in interviews with the press.
D) styles must be seen on television before they will be accepted by average consumers.
ANSWER: A
Type: MC Page Ref: 472
Skill: Application
Objective: L15-01 Cultural production is a process by which certain styles, products, and trends
become accepted by popular culture, while others die out.
2) The winnowing-out process whereby some products get adopted while others die off is called:
A) a production system.
B) cultural selection.
C) product selection.
D) market preference.
ANSWER: B
Type: MC Page Ref: 472
Skill: Application
Objective: L15-01 Cultural production is a process by which certain styles, products, and trends
become accepted by popular culture, while others die out.
3) One aspect of culture production systems (CPSs) that should not be overlooked is that:
A) the nature of these systems helps to determine the types of products that eventually emerge
from them.
B) they tend to exist in a social vacuum, isolated from the social environment that they seek to
influence.
C) their memberships tend to exclude real people.
1
,D) they have very little interest in actually trying to anticipate developing fashion trends.
ANSWER: A
Type: MC Page Ref: 472
Skill: Concept
Objective: L15-01 Cultural production is a process by which certain styles, products, and trends
become accepted by popular culture, while others die out.
2
,4) Individuals and organizations responsible for creating and marketing a cultural product are:
A) marketing mavens.
B) a culture production system.
C) influence peddlers.
D) designer monoliths.
ANSWER: B
Type: MC Page Ref: 472
Skill: Concept
Objective: L15-01 Cultural production is a process by which certain styles, products, and trends
become accepted by popular culture, while others die out.
5) Some artists have had an influence not only on music but on the fashion that accompanies the
subculture that listens to their form of music. Which of the following cultural production system
subsystems would these artists belong to?
A) a managerial subsystem
B) an advertising subsystem
C) a creative subsystem
D) a communications subsystem
ANSWER: C
Type: MC Page Ref: 472
Skill: Application
Objective: L15-01 Cultural production is a process by which certain styles, products, and trends
become accepted by popular culture, while others die out.
6) The three major subsystems of the CPS are:
A) creative, managerial, and communications.
B) artistic, managerial, and communications.
C) innovative, managerial, and communications.
D) financial, managerial, and communications.
ANSWER: A
Type: MC Page Ref: 472
Skill: Concept
3
, Objective: L15-01 Cultural production is a process by which certain styles, products, and trends
become accepted by popular culture, while others die out.
7) Tilden, a movie critic, recently reviewed the James Bond movie Sky Fall. Tilden is a:
A) product selector.
B) creative subsystem member.
C) production manager.
D) cultural gatekeeper.
ANSWER: D
Type: MC Page Ref: 472
Skill: Concept
Objective: L15-01 Cultural production is a process by which certain styles, products, and trends
become accepted by popular culture, while others die out.
4
1) Designers will give actors complete wardrobes to wear to high-visibility events like Globe and
Academy Awards shows. They do this because:
A) influential people in the media play a large role in what will become stylish.
B) styles are largely determined by fundamental societal trends.
C) the actors will say kind things about them in interviews with the press.
D) styles must be seen on television before they will be accepted by average consumers.
ANSWER: A
Type: MC Page Ref: 472
Skill: Application
Objective: L15-01 Cultural production is a process by which certain styles, products, and trends
become accepted by popular culture, while others die out.
2) The winnowing-out process whereby some products get adopted while others die off is called:
A) a production system.
B) cultural selection.
C) product selection.
D) market preference.
ANSWER: B
Type: MC Page Ref: 472
Skill: Application
Objective: L15-01 Cultural production is a process by which certain styles, products, and trends
become accepted by popular culture, while others die out.
3) One aspect of culture production systems (CPSs) that should not be overlooked is that:
A) the nature of these systems helps to determine the types of products that eventually emerge
from them.
B) they tend to exist in a social vacuum, isolated from the social environment that they seek to
influence.
C) their memberships tend to exclude real people.
1
,D) they have very little interest in actually trying to anticipate developing fashion trends.
ANSWER: A
Type: MC Page Ref: 472
Skill: Concept
Objective: L15-01 Cultural production is a process by which certain styles, products, and trends
become accepted by popular culture, while others die out.
2
,4) Individuals and organizations responsible for creating and marketing a cultural product are:
A) marketing mavens.
B) a culture production system.
C) influence peddlers.
D) designer monoliths.
ANSWER: B
Type: MC Page Ref: 472
Skill: Concept
Objective: L15-01 Cultural production is a process by which certain styles, products, and trends
become accepted by popular culture, while others die out.
5) Some artists have had an influence not only on music but on the fashion that accompanies the
subculture that listens to their form of music. Which of the following cultural production system
subsystems would these artists belong to?
A) a managerial subsystem
B) an advertising subsystem
C) a creative subsystem
D) a communications subsystem
ANSWER: C
Type: MC Page Ref: 472
Skill: Application
Objective: L15-01 Cultural production is a process by which certain styles, products, and trends
become accepted by popular culture, while others die out.
6) The three major subsystems of the CPS are:
A) creative, managerial, and communications.
B) artistic, managerial, and communications.
C) innovative, managerial, and communications.
D) financial, managerial, and communications.
ANSWER: A
Type: MC Page Ref: 472
Skill: Concept
3
, Objective: L15-01 Cultural production is a process by which certain styles, products, and trends
become accepted by popular culture, while others die out.
7) Tilden, a movie critic, recently reviewed the James Bond movie Sky Fall. Tilden is a:
A) product selector.
B) creative subsystem member.
C) production manager.
D) cultural gatekeeper.
ANSWER: D
Type: MC Page Ref: 472
Skill: Concept
Objective: L15-01 Cultural production is a process by which certain styles, products, and trends
become accepted by popular culture, while others die out.
4
