Analyse Figure 1 using the following semiotic ideas:
signs / signifiers (9 marks)
What signs can you spot?
Youth
, Desirable and linked to dominant ideology of beauty standards
White, heterosexual and cis-female
Dominant ideology of femininity
Make up, hair and nails
Heavy makeup, blow dry and manicure – made to look natural but actually very superficial
and high maintenance
Beauty is “effortless” on the surface but actually requires multiple products
Surrounded by images of men
Heteronormative view of desirability
Signs of wealth
Décor, jewellery, gold photo frames
Romantic gifts
Flowers, chocolates, jewellery
What do they signify?
Heteronormativity
Promotes heterosexual romance as the “normal” standard to aspire to – “everyone wants a
boyfriend!”
Traditional (American) gender roles
Men pictured with footballs, athletic wear and preppy knotted sweaters – symbols of
traditional, middle-class (white collar) masculinity.
Consumerism
Material products are a sign of success and will provide happiness and security.
Capitalism
Wealth is a sign of success
Analyse Figure 1 using the following semiotic ideas:
signs / signifiers (9 marks)
What signs can you spot?
Youth
, Desirable and linked to dominant ideology of beauty standards
White, heterosexual and cis-female
Dominant ideology of femininity
Make up, hair and nails
Heavy makeup, blow dry and manicure – made to look natural but actually very superficial
and high maintenance
Beauty is “effortless” on the surface but actually requires multiple products
Surrounded by images of men
Heteronormative view of desirability
Signs of wealth
Décor, jewellery, gold photo frames
Romantic gifts
Flowers, chocolates, jewellery
What do they signify?
Heteronormativity
Promotes heterosexual romance as the “normal” standard to aspire to – “everyone wants a
boyfriend!”
Traditional (American) gender roles
Men pictured with footballs, athletic wear and preppy knotted sweaters – symbols of
traditional, middle-class (white collar) masculinity.
Consumerism
Material products are a sign of success and will provide happiness and security.
Capitalism
Wealth is a sign of success
Analyse Figure 1 using the following semiotic ideas:
