SBCC COMM 171 FINAL EXAM WITH COMPLETE SOLUTIONS
100% VERIFIED
According to the textbook, the mass media have passed through which five historical
stages? - ANSWER Oral, written, print, electronic, digital
Mass media audiences generally seek out messages that correspond to their beliefs and
values. - ANSWER true
The senders of messages often have little control over how their messages will be
received. - ANSWER true
Which statement best describes mass media? - ANSWER Any media form can provide
content that is worthy or that panders to the worst in human
nature.
According to the textbook, the mass media are industries that produce and distribute
cultural products to large numbers of people. - ANSWER true
According to your textbook, which of the following is a result of new technologies
developing rapidly during the digital age? - ANSWER Traditional leaders in
communication have lost some control over information.
A cultural approach to understanding mass communication _______. - ANSWER argues
that diverse audiences will interpret the same information differently
An example of what the textbook means by narrative is ________. - ANSWER a children's
book about three small swine
a movie about an alien invasion
, a news story about a mass protest
Michael Jackson's Thriller video
Critics who view culture as a map _______. - ANSWER acknowledge that the familiar and
unknown often coexist in the same song, movie, or other cultural artifact
In the interpretation stage of the critical process, an answer must be found to which of
the following questions? - ANSWER so what?
Researchers associated with the minimal-effects model argue that people engage in
selective
exposure and selective retention with regard to the media. - ANSWER true
Content analysis is the primary method researchers use to measure the amount of
violence on
network television. - ANSWER true
The agenda-setting theory describes the use of the media to alter public opinion on such
issues that are considered controversial. - ANSWER false
A very critical point distinguishing between content analysis and textual analysis is the
latter places more emphasis on counting, measurement, and reliability. - ANSWER true
Social learning theory is one theory under media effects research which posits a
connection between the mass media and behavior. - ANSWER true
The hypodermic-needle model is sometimes also referred to as the magic media theory.
-ANSWER false
Content analysis research is the type of research method utilized in the Bobo doll study.
-ANSWER false
, One of the primary issues with studying the effects of media is whatever real effects the
media create, they often also serve as a scapegoat for larger social problems.
-ANSWER true
People often select only those media outlets that express their views. What is this
called? - ANSWER Selective exposure and retention
The cultivation effect (also known as "mean world" syndrome) argues that ______. -
ANSWER people who watch more television believe they are more likely to become
victims of crime or violence than they actually are
Because books are such an old and traditional medium, they are no longer very
influential. - ANSWER false
Gutenberg developed the printing press in the fifteenth century. - ANSWER true
Despite their low cost, mass market paperbacks represent the smallest segment of the
industry
in terms of units sold. - ANSWER false
Once strongly influenced by books, television and film now look elsewhere for most of
their
story ideas. - ANSWER false
Despite Amazon's attempt to jump-start the e-book market with the Kindle device, it is
the
slowest-growing segment of the book publishing industry. - ANSWER false
An adult trade book is ______. - ANSWER any hardbound or paperback book, fiction or
nonfiction, aimed at the general adult
100% VERIFIED
According to the textbook, the mass media have passed through which five historical
stages? - ANSWER Oral, written, print, electronic, digital
Mass media audiences generally seek out messages that correspond to their beliefs and
values. - ANSWER true
The senders of messages often have little control over how their messages will be
received. - ANSWER true
Which statement best describes mass media? - ANSWER Any media form can provide
content that is worthy or that panders to the worst in human
nature.
According to the textbook, the mass media are industries that produce and distribute
cultural products to large numbers of people. - ANSWER true
According to your textbook, which of the following is a result of new technologies
developing rapidly during the digital age? - ANSWER Traditional leaders in
communication have lost some control over information.
A cultural approach to understanding mass communication _______. - ANSWER argues
that diverse audiences will interpret the same information differently
An example of what the textbook means by narrative is ________. - ANSWER a children's
book about three small swine
a movie about an alien invasion
, a news story about a mass protest
Michael Jackson's Thriller video
Critics who view culture as a map _______. - ANSWER acknowledge that the familiar and
unknown often coexist in the same song, movie, or other cultural artifact
In the interpretation stage of the critical process, an answer must be found to which of
the following questions? - ANSWER so what?
Researchers associated with the minimal-effects model argue that people engage in
selective
exposure and selective retention with regard to the media. - ANSWER true
Content analysis is the primary method researchers use to measure the amount of
violence on
network television. - ANSWER true
The agenda-setting theory describes the use of the media to alter public opinion on such
issues that are considered controversial. - ANSWER false
A very critical point distinguishing between content analysis and textual analysis is the
latter places more emphasis on counting, measurement, and reliability. - ANSWER true
Social learning theory is one theory under media effects research which posits a
connection between the mass media and behavior. - ANSWER true
The hypodermic-needle model is sometimes also referred to as the magic media theory.
-ANSWER false
Content analysis research is the type of research method utilized in the Bobo doll study.
-ANSWER false
, One of the primary issues with studying the effects of media is whatever real effects the
media create, they often also serve as a scapegoat for larger social problems.
-ANSWER true
People often select only those media outlets that express their views. What is this
called? - ANSWER Selective exposure and retention
The cultivation effect (also known as "mean world" syndrome) argues that ______. -
ANSWER people who watch more television believe they are more likely to become
victims of crime or violence than they actually are
Because books are such an old and traditional medium, they are no longer very
influential. - ANSWER false
Gutenberg developed the printing press in the fifteenth century. - ANSWER true
Despite their low cost, mass market paperbacks represent the smallest segment of the
industry
in terms of units sold. - ANSWER false
Once strongly influenced by books, television and film now look elsewhere for most of
their
story ideas. - ANSWER false
Despite Amazon's attempt to jump-start the e-book market with the Kindle device, it is
the
slowest-growing segment of the book publishing industry. - ANSWER false
An adult trade book is ______. - ANSWER any hardbound or paperback book, fiction or
nonfiction, aimed at the general adult
