MKT 3401 MIDTERM - LEDET 2024
LSU
ANSWER ALL QUESTIONS IN THIS SECTION
QUESTION 1
Mission Statements - ANSWERS-written statements of organizational purpose.
Focused on the orgs. market(s)
QUESTION 2
environmental scanning - ANSWERS-collection and interpretation of information
about forces, events, and relationships in the external environment that may affect
the future of the organization or the implementation of the marketing plan
QUESTION 3
Ethics - ANSWERS-the moral principles or values that generally govern the
conduct of an individual or a group
END OF
PAGE 1
, MKT 3401 MIDTERM - LEDET 2024
LSU
QUESTION 4
code of ethics - ANSWERS-a guideline to help marketing managers and other
employees make better decisions
QUESTION 5
Morals - ANSWERS-the rules that develop as a result of cultural values and norms
QUESTION 6
Advantages of ethical guidelines - ANSWERS-• A code of ethics helps employees
identify what their firm recognizes as acceptable business practice.
• A code of ethics can be an effective internal control of behavior, which is more
desirable than external controls such as government regulation.
• A written cove helps employees avoid confusion when determining whether their
decisions are ethical.
• The process of developing the code facilitates discussion among employees about
what is right and wrong among employees.
END OF
PAGE 2
LSU
ANSWER ALL QUESTIONS IN THIS SECTION
QUESTION 1
Mission Statements - ANSWERS-written statements of organizational purpose.
Focused on the orgs. market(s)
QUESTION 2
environmental scanning - ANSWERS-collection and interpretation of information
about forces, events, and relationships in the external environment that may affect
the future of the organization or the implementation of the marketing plan
QUESTION 3
Ethics - ANSWERS-the moral principles or values that generally govern the
conduct of an individual or a group
END OF
PAGE 1
, MKT 3401 MIDTERM - LEDET 2024
LSU
QUESTION 4
code of ethics - ANSWERS-a guideline to help marketing managers and other
employees make better decisions
QUESTION 5
Morals - ANSWERS-the rules that develop as a result of cultural values and norms
QUESTION 6
Advantages of ethical guidelines - ANSWERS-• A code of ethics helps employees
identify what their firm recognizes as acceptable business practice.
• A code of ethics can be an effective internal control of behavior, which is more
desirable than external controls such as government regulation.
• A written cove helps employees avoid confusion when determining whether their
decisions are ethical.
• The process of developing the code facilitates discussion among employees about
what is right and wrong among employees.
END OF
PAGE 2
