BUS203 Principles of Marketing - Saylor Direct Credit
Final Exam
Terri is a marketer who reviews leads to identify where resources should be allocated.
Which of the following is she engaging in?
a.Lead scoring
b.Lead analysis
c.Lead exploration
d.Lead resourcer - -a.Lead scoring
To understand if a product offering is financially feasible, companies often consider which
of the following?
a.Customers' value segmentation
b.Customers' personal value equation
c.Customers' income and demographics (x)
d.Customers' potential interest in the product - -b.Customers' personal value
equation
Pricing is the most important decision made by business. Of the following, which three
perspectives are considered when pricing?
a.Sales, customer, economic (x)
,BUS203 Principles of Marketing - Saylor Direct Credit
Final Exam
b.Sales, employee, executive
c.Customer, economic, societal
d.Customer, societal, sales (x) - -c.
Customer, economic, societal
What kind of business approach recognizes that consumers want value in both their
products and services?
a.Market-oriented (x)
b.Product-oriented (x)
c.Customer-oriented
d.Service-oriented - -c.Customer-oriented
Which of the following is designed to deliver one consistent promotional message to a
potential buyer?
a.Integrated marketing communication (x)
b.Advertising
c.Personal Selling (x)
, BUS203 Principles of Marketing - Saylor Direct Credit
Final Exam
d.Public Relation - -
What do companies use public relations to do?
a.Build brand awareness through free advertising
b.Create a favorable image for a brand
c.Ensure a controlled audience response
d.Attract investors and maintain a relationship with shareholders - -b.Create a
favorable image for a brand
Which of the following describes the process of designing and manufacturing a product,
and then bringing it to the market?
a.Strategy
b.Exchange
c.Value chain
d.Commercialization - -c.Value chain
Which of the following describes the proper order of the elements of marketing plan
development?
Final Exam
Terri is a marketer who reviews leads to identify where resources should be allocated.
Which of the following is she engaging in?
a.Lead scoring
b.Lead analysis
c.Lead exploration
d.Lead resourcer - -a.Lead scoring
To understand if a product offering is financially feasible, companies often consider which
of the following?
a.Customers' value segmentation
b.Customers' personal value equation
c.Customers' income and demographics (x)
d.Customers' potential interest in the product - -b.Customers' personal value
equation
Pricing is the most important decision made by business. Of the following, which three
perspectives are considered when pricing?
a.Sales, customer, economic (x)
,BUS203 Principles of Marketing - Saylor Direct Credit
Final Exam
b.Sales, employee, executive
c.Customer, economic, societal
d.Customer, societal, sales (x) - -c.
Customer, economic, societal
What kind of business approach recognizes that consumers want value in both their
products and services?
a.Market-oriented (x)
b.Product-oriented (x)
c.Customer-oriented
d.Service-oriented - -c.Customer-oriented
Which of the following is designed to deliver one consistent promotional message to a
potential buyer?
a.Integrated marketing communication (x)
b.Advertising
c.Personal Selling (x)
, BUS203 Principles of Marketing - Saylor Direct Credit
Final Exam
d.Public Relation - -
What do companies use public relations to do?
a.Build brand awareness through free advertising
b.Create a favorable image for a brand
c.Ensure a controlled audience response
d.Attract investors and maintain a relationship with shareholders - -b.Create a
favorable image for a brand
Which of the following describes the process of designing and manufacturing a product,
and then bringing it to the market?
a.Strategy
b.Exchange
c.Value chain
d.Commercialization - -c.Value chain
Which of the following describes the proper order of the elements of marketing plan
development?
