MFT: MBA Exam | Questions and Correct Answers | Latest Update 2024/2025 | 100% PASS

MFT: MBA Exam | Questions and Correct Answers | Latest Update 2024/2025 | 100% PASS The focal point of all marketing activities is - Answer -customers The marketing mix is known by what other name? - Answer -the four Ps Goods, services, or ideas offered in the exchange with customers are dealt with under the _____ category of the marketing mix - Answer - product Making the product available to the customer in the right quantities and locations when the customer wants them is the definition for which of these marketing mix variable? - Answer -place Many people equate advertising with marketing. While advertising is an important part of the marketing process, it is actually a tool utilized under which category of the marketing mix? - Answer -promotion The study and assessment of forces outside the organization is function of ___ and ____ - Answer -opportunities and threats The forces that may be evaluated in the analysis of the environment may include - Answer -political/legal, economic, sociocultural, and technologicalWhich of the following is the first step in undertaking a market research project? - Answer -problem definition A fancy word for "observation" is ___ - Answer -ethnography In order for a market to exist, there must be - Answer -a need/desire for the product, the ability to afford the product, and the willingness to purchase The 3 basic segmentation strategies available to marketers are undifferentiated, concentrated and ___ - Answer -differen