TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon Chapters 1 - 15 

TEST BANK For Consumer Behaviour: Buying,
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IIll Having, and Being, Canadian Edition, 9th
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IIll Edition, 2024 by Michael R. Solomon Chapters
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IIll 1 - 15
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,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
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IIll Chapter 1 IIll I I l l An Introduction to Consumer Behaviour
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1) In studying consumers like Gail, a college student, marketers often find it useful to learn
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their interests in music or clothing, how they spend their leisure time, and even their
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IIll attitudes about social issues, to be able to categorize consumers according to their
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IIll lifestyles. This sort of information is called: IIll IIll IIll IIll IIll IIll




A) core values. IIll




B) psychographics.
C) configurations.
D) physiognomies.
ANSWER:
IIll I I l l B
Type: MC IIll Page Ref: 2 IIl Il




IIll Skill: I I l l Application
Objective: I I l l L1-01 Consumer behaviour is a process.IIll IIll IIll IIll IIll




2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can
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generate additional sales of particular items. From a marketer's perspective, this is:
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A) a purchase issue.
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B) a post purchase issue.
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C) merchandising complexity. IIll




D) a loss IIll




leader.
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ANSWER:
I I l l A
Type: MC IIll Page Ref: 3 IIl Il




IIll Skill: I I l l Application
Objective: I I l l L1-01 Consumer behaviour is a process.IIll IIll IIll IIll IIll




3) John is the vice president of marketing for a local tour guide company. He is concerned
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, that his customers are not recommending his company to their friends. For John, this
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IIll problem is a: IIll IIll




A) purchase issue. IIll




B) demographic problem. IIll




C) prepurchase issue. IIll




D) post purchase issue. Il Il




IIll ANSWER: I I l l D
Type: MC IIll Page Ref: 3 IIl Il




IIll Skill: I I l l Application
Objective: I I l l L1-01 Consumer behaviour is a process.
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, 4) The expanded view of the exchange that includes the issues that influence the
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consumer before, during, and after a purchase is called:
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A) the value. IIll




B) the strategic focus.
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C) the pre-sell strategy.
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D) the consumption process.
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IIll ANSWER: I I l l D
Type: MC IIll Page Ref: 3 IIl Il




IIll Skill: I I l l Concept
Objective: I I l l L1-01 Consumer behaviour is a process. IIll IIll IIll IIll IIll




5) Gail decides to take a break from studying and goes online to check things out. She
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IIll connects with one of the product discussion groups that she participates in. This is an
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IIll example of a: IIll IIll




A) lifestyle discussion. IIll




B) brand competition. IIll




C) consumption community. IIll




D) marketplace competition. Il




IIll ANSWER: I I l l C
Type: MC IIll Page Ref: 2 IIl Il




IIll Skill: I I l l Application
Objective: I I l l L1-01 Consumer behaviour is a process. IIll IIll IIll IIll IIll




6) If a product succeeds in satisfying needs and is purchased over and over again, it most
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IIll likely has attained:
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A) product separation. IIll




B) brand loyalty. IIll




C) lifestyle variation. IIll




D) purchase conception. IIll




ANSWER: I I l l B
Type: MC IIll Page Ref: 2 IIl Il




IIll Skill: I I l l Concept