©BRIGHTSTARS EXAM SOLUTIONS
11/16/2024 10:16 AM
CSFRST 2300 EXAM 4 Questions With
Correct Answers
What Technology Trends are Meaningful
for Branding? - answer✔Virtual Reality
Augmented Reality
Artificial Intelligence
Wearable Devices
Gamificiation
Virtual Reality - answer✔A computer-simulated environment that can be a simulation of the
real world or an imaginary world
What can Virtual Reality do for a brand? - answer✔Facilitate storytelling
Sample a product/ preview offers
Increase excitement
Substitute e-commerce platforms
Enhances brand experience
augmented reality - answer✔the viewing of the physical world with computer-generated layers
of information added to it
1|Page
, ©BRIGHTSTARS EXAM SOLUTIONS
11/16/2024 10:16 AM
What can Augmented Reality do for a Brand? - answer✔Changes the way brand communicates
its identity
Revolutionizes in-store brand experience
Brings a retail store at home
Makes products interactive
artificial intelligence - answer✔A simulation of human intelligence based on algorithms that
allow a computer to learn, sense, reason, and act
What can Artificial Intelligence do for a Brand? - answer✔redict consumer behavior and trends
Collect data and make personalized offers
Create and design marketing content
Even products
One-to-one customer communications
Wearable Devices - answer✔Sophisticated technologies that combine sensors (voice,
movement, facial), recorders, GPS, and wireless technology.
What can wearable devices do for a brand? - answer✔Track and record consumer's activity
Connect consumer with health & fitness goals
In hotels: enable self-service
2|Page
11/16/2024 10:16 AM
CSFRST 2300 EXAM 4 Questions With
Correct Answers
What Technology Trends are Meaningful
for Branding? - answer✔Virtual Reality
Augmented Reality
Artificial Intelligence
Wearable Devices
Gamificiation
Virtual Reality - answer✔A computer-simulated environment that can be a simulation of the
real world or an imaginary world
What can Virtual Reality do for a brand? - answer✔Facilitate storytelling
Sample a product/ preview offers
Increase excitement
Substitute e-commerce platforms
Enhances brand experience
augmented reality - answer✔the viewing of the physical world with computer-generated layers
of information added to it
1|Page
, ©BRIGHTSTARS EXAM SOLUTIONS
11/16/2024 10:16 AM
What can Augmented Reality do for a Brand? - answer✔Changes the way brand communicates
its identity
Revolutionizes in-store brand experience
Brings a retail store at home
Makes products interactive
artificial intelligence - answer✔A simulation of human intelligence based on algorithms that
allow a computer to learn, sense, reason, and act
What can Artificial Intelligence do for a Brand? - answer✔redict consumer behavior and trends
Collect data and make personalized offers
Create and design marketing content
Even products
One-to-one customer communications
Wearable Devices - answer✔Sophisticated technologies that combine sensors (voice,
movement, facial), recorders, GPS, and wireless technology.
What can wearable devices do for a brand? - answer✔Track and record consumer's activity
Connect consumer with health & fitness goals
In hotels: enable self-service
2|Page
