AMA PCM Content Marketing Exam Practice Questions and Answers 100% Pass

AMA PCM Content Marketing Exam Practice Questions and Answers 100% Pass Contractors, agency writing services, and freelancers are examples of ________. A. External team B. Internal team C. Thought leadership creators D. CMI recommended resources E. Agency services - ANSWER-A. External team Matching content with the stage of a prospect in the sales funnel __________. A. Is nice but not necessary B. Allows for the right message at the right time C. Is rarely possible because of mass communication strategies D. Is not necessary because consumers adapt content in their information processing to the right context E. None of the above - ANSWER-B. Allows for the right message at the right time Copyright ©SOPHIABENNETT 2025 ACADEMIC YEARALL RIGHTS RESERVED. Page 2/86 Authoritative, professional, conversational, scientific, and humanistic are types of _______ . A. Content B. Content categories C. Brand voice D. Classification of ALT tags E. Outside agency specialists - ANSWER-C. Brand voice A large piece of content (60 or more pages) that can be broken into smaller content over time is called _________. A. A meta-blog B. A definitive guide C. An online brochure D. A landing page E. A robust wiki - ANSWER-B. A definitive guide Blog content should be __________. A. Long and very detailed B. Shorter content that is 300-700 words C. Typically 1,000 words or more across several pages Copyright ©SOPHIABENNETT 2025 ACADEMIC YEARALL RIGHTS RESERVED. Page 3/86 D. For bottom of the funnel prospects E. Edited into three languages at minimum - ANSWER-B. Shorter content that is 300-700 words ____________ is the practice of dynamically changing the content that a consumer sees based on their past behavior. A. Predictive modeling B. Buyer journey mapping C. Web personalization D. Lead nurturing E. None of the above - ANSWER-C. Web personalization Understanding how people consume content, leveraging buyer personas, and journey mapping, all facilitate a strong ___________ strategy. A. CLV B. Personalization C. Gating D. Thought leadership E. Evergreen content - ANSWER-B. Personalization An editorial calendar is useful for _____________. Copyright ©SOPHIABENNETT 2025 ACADEMIC YEARALL RIGHTS RESERVED. Page 4/86 A. Increasing sales B. Enabling others to schedule appointments C. Generating ad revenue D. Recording ideas for future posts E. All of these answers are correct - ANSWER-D. Recording ideas for future posts True or False: A tactic to inspire action from your readers is to get them to vote on a post. A. True B. False - ANSWER-A. True A tool frequently used to develop infographic content is ___________. A. WordPress B. Blogger C. Easelly D. Optin Skin E. Tumblr - ANSWER-C. Easelly In podcasting, what does a pop filter do? A. It removes background noise Copyright ©SOPHIABENNETT 2025 ACADEMIC YEARALL RIGHTS RESERVED. Page 5/86 B. It's a filter over your voice to make it clearer and more modulated. C. It keeps the microphone physically protected from dust and liquids D. It keeps "Ps" and other consonants from popping or hissing into the mic E. None of the above - ANSWER-D. It keeps "Ps" and other consonants from popping or hissing into the mic Which of the following is true about using visual media in content? A. Content with images drives more engagement than content without B. Images are critical for B2B companies C. Images are expensive to procure or produce D. Images must be created by a marketer to be effective E. Images require expensive licensing fees - ANSWER-A. Content with images drives more engagement than content without Short-form content that exists on a website and is meant to drive awareness is called a ___________. A. Listicle B. Sitelet C. Microsite D. Website Copyright ©SOPHIABENNETT 2025 ACADEMIC YEARALL RIGHTS RESERVED. Page 6/86 E. Blog - ANSWER-E. Blog The number-one blog platform that is scalable for out-of-the-box use or large-scale customization is ________. A. Tumblr B. WordPress C. Facebook D. Geocities E. RebelMouse - ANSWER-B. WordPress Why do companies give away free eBooks? A. To attract attention away from competitors B. To boost paid sales of the eBook later C. To establish thought leadership D. To aid search engine rankings when people download it E. Free products guilt readers into buying from or donating money to the company - ANSWER-C. To establish thought leadership The four types of social content do not include ________. A. Written content Copyright ©SOPHIABENNETT 2025 ACADEMIC YEARALL RIGHTS RESERVED. Page 7/86 B. Visual content C. Interactive content D. Video and audio content E. Printed content - ANSWER-E. Printed content Word-of-mouth (WOM) is ten times as effective as traditional advertising because people trust their friends more than ads and because __________. A. Ads don't have the same viral potential as WOM B. Ads don't measurably change attitudes toward brands C. People are strategically selective about who they share information with D. Only WOM can be relied on for accurate brand claims E. All of these answers are correct - ANSWER-C. People are strategically selective about who they share information with Content that adapts to computer, tablet, and phone is called _________. A. Adaptive design B. Transformable design C. Digital design D. Responsive design Copyright ©SOPHIABENNETT 2025 ACADEMIC YEARALL RIGHTS RESERVED. Page 8/86 E. HTML design - ANSWER-D. Responsive design Choose the best description of email as a content delivery system. A. Social media sites are more effective, making email a secondary strategy B. Email is more effective than social media sites and should be core to the distribution strategy C. Email is no longer effective and is a last-ditch effort D. Social media and email are equally effective E. Mobile is more effective than social media or email - ANSWER-B. Email is more effective than social media sites and should be core to the distribution strategy Content that is created by you and that is hosted on your own website and social channels is referred to as what type of media? A. Paid B. Owned C. Earned D. Rented E. Shared - ANSWER-B. Owned The best analytics metric to help you evalua