EXAM 2 CMHT QUESTIONS WITH 100%
CORRECT ANSWERS!!
A quality of a consumer product that is permanent and inseparable from the
product is called a(n) Answer - intrinsic value
A product that has utilitarian value, also has a(n) __________________.
Answer - transcending experiences
Rituals that allow consumers to escape from everyday life are
________________. Answer - transcending experiences
Consumer goods use __________________ to communicate meaning to
consumers. Answer - symbolic consumption
Consumers desire for uniqueness and personalization is driving ____________.
Answer - unified commerce
Symbolic consumption is driven by consumer ______________________.
Answer - emotion
A distinct element of a subculture is its members _________________. Answer
- have distinctive sets of shared beliefs and values
When a consumer is emotional buying a new car this is a(n) ____________
response. Answer - hedonic
, The sense of sound is characterized by its aural ______________ dimension(s).
Answer - pitch
When a brand tells a consumer to expect certain benefits by buying its product,
this is an example of _______________________. Answer - a consumer value
proposition
In Almquist's et al. (2016) examination of patterns of value, more value was
offered by _______________ companies. Answer - digital
Consumer efficiency is the basis for evaluating and modifying _________.
Answer - service segmentation
The theory of __________________ described consumers purchasing
expensive items as a way to display wealth versus purchasing items to meet
needs. Answer - the leisure class
Luxury travel is associated with all the attributes below except for
___________________. Answer - group travel
Increasing consumer demand for plant-based proteins needed to address the
two consumer desires of being _______________ and _________ before
consumers would consider switching to plant-based proteins. Answer -
delicious, craveable
Applying a strong, consistent design concept that uses a collection of colors,
smells, music, surface coverings and tastes throughout the physical and virtual
spaces of a hotel lobby, reception areas, rooms, and restaurants creates a
cohesive __________________ experience throughout an entire hotel. Answer
- sensory
CORRECT ANSWERS!!
A quality of a consumer product that is permanent and inseparable from the
product is called a(n) Answer - intrinsic value
A product that has utilitarian value, also has a(n) __________________.
Answer - transcending experiences
Rituals that allow consumers to escape from everyday life are
________________. Answer - transcending experiences
Consumer goods use __________________ to communicate meaning to
consumers. Answer - symbolic consumption
Consumers desire for uniqueness and personalization is driving ____________.
Answer - unified commerce
Symbolic consumption is driven by consumer ______________________.
Answer - emotion
A distinct element of a subculture is its members _________________. Answer
- have distinctive sets of shared beliefs and values
When a consumer is emotional buying a new car this is a(n) ____________
response. Answer - hedonic
, The sense of sound is characterized by its aural ______________ dimension(s).
Answer - pitch
When a brand tells a consumer to expect certain benefits by buying its product,
this is an example of _______________________. Answer - a consumer value
proposition
In Almquist's et al. (2016) examination of patterns of value, more value was
offered by _______________ companies. Answer - digital
Consumer efficiency is the basis for evaluating and modifying _________.
Answer - service segmentation
The theory of __________________ described consumers purchasing
expensive items as a way to display wealth versus purchasing items to meet
needs. Answer - the leisure class
Luxury travel is associated with all the attributes below except for
___________________. Answer - group travel
Increasing consumer demand for plant-based proteins needed to address the
two consumer desires of being _______________ and _________ before
consumers would consider switching to plant-based proteins. Answer -
delicious, craveable
Applying a strong, consistent design concept that uses a collection of colors,
smells, music, surface coverings and tastes throughout the physical and virtual
spaces of a hotel lobby, reception areas, rooms, and restaurants creates a
cohesive __________________ experience throughout an entire hotel. Answer
- sensory
