MGT 6311 Final Exam Questions with 100% Correct Answers

MGT 6311 Final Exam Questions with 100% Correct Answers .___ hours of video are uploaded every minute on YouTube - ANSWER-300 ._____% of videos on Facebook are watched without sound - ANSWER-85% .__% of social media time takes place on mobile devices - ANSWER-80% .% online adults that use email, % use it every day - ANSWER-92%, 61% .3 media types - ANSWER-owned, earned, paid .A/B test is also known as a - ANSWER-split test .A/B Testing - ANSWER-This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts .Ad server - ANSWER-The technology that places ads on websites. .Ad types - ANSWER-the kinds of ads you can create on social media (ie geofilters on snapchat, twitter cards) .Ads Manager - ANSWER-facebook's tool for creating, running, and analyzing social ads .Advantages of onsite video (6) - ANSWER-Make website stickier, capture attention, create buzz, disseminate info more clearly, make a human connection, entice purchase .Analytics Questions (3) - ANSWER--What has happened, what have users/consumers done? -Why have actions been taken? -What should be done next to optimize marketing efforts? .Average attention span of an adult online - ANSWER-8 seconds .B2B Most important social media platforms (5, from most to least) - ANSWER-Facebook, LinkedIn, Instagram, YouTube, Twitter .B2C Most important social media platforms (5, from most to least) - ANSWER-Facebook, Instagram, YouTube, LinkedIn, Twitter .Behavior questions - ANSWER-Are there user patterns forming? How can user behaviors be altered to achieve your site goals? .Benefirts of social media marketing (8) - ANSWER-two way communication/outreach, ads and awareness, sales and lead generation, insights and research, community management, support/customer service, reputation management, SEO .Best days of the week to send emails - ANSWER-tuesday through thursday .Buildout of mobile app considerations (2) - ANSWER-OS & data, UX .Business goals for using online video (5) - ANSWER-- Communication - Sales - Lead Generation - Customer Service - Promotion .carousel ads - ANSWER-An ad form that allows the brand to show multiple images and/ or videos and a link to some action in a single ad. Up to 10 pieces of content can be included. Carousel ads have proven to be much more effective in driving traffic to advertisers' websites from social media platforms. .Cinemagraph - ANSWER-Online photographs, with elements that move, using looped video, published as an animated GIF, or other video format, to give the impression the viewer is watching an animation. .Click path - ANSWER-Shows how users proceed through the information on a website—not unlike how grocery stores try to track the way shoppers move through their aisles. .Common Site Analytics Considerations (5) - ANSWER--Traffic source -Audience characteristics -Audience behaviors/user path -Conversion analysis -Mobile metrics .Conversion Rate Optimization (CRO) email examples (6) - ANSWER-Subject line, headline, layout of the message, call to action, images, personalization .Cookie - ANSWER-a short line of text that a web site puts on your computer's hard drive when you access the web site