Healthcare Strategic Management Chapter 4

Examples of Pre-Service - answer-Market research, Branding, Pricing, Promotion The three things to consider when examining the issue of potential competitive advantage - answer-Resources, Competencies, and Capabilities Organizations are successful when they create - answer-Value for their customers What two major components is the value chain divided into - answer-The delivery of health services and support activities Why are intangible resources so important - answer-Intangible resources are difficult to imitate, making them very sustainable competitive advantages. Are all resources under the value chain model "human" - answer-No Intangible sources of competitive advantage are - answer-Intellectual property, Goodwill, Reputation Gaining competitive advantage in the health care industry requires - answer-creating or providing services of greater value What question does internal analysis ask - answer-What can we do For a service or procedure to have competitive advantage, it should have at least four main characters. List them - answer-Value, Rare, Imitable, and Sustainable Internal analysis asks "What can we do?", External analysis asks - answer-What should we do Essential task of health care strategist - - answer-Identify an organization's internal strengths and internal weaknesses - challenging The two major components of the Value chain are - answer-Service delivery and Supporting activities Match the following to the correct/appropriate type of service Pre-Service 1. Clinical operation After-Service 2. Billing Point-of-Service 3. Marketing research - answer-3. Pre-Service 2. After Service 1. Point of Service What does the value chain provide - answer-Analysis framework for identifying and focusing on areas in a health care organization where value may be added Supporting activities of the health care value chain - answer-Strategic Resources, Organizational Structure, Organizational Culture CT Scan, The finance department, Shared Values What is an intangible source of competitive advantage - answer-Intellectual Property Give examples of each delivery activity. __Understanding what niche of the market you are focusing on 1. Pre Service __Cutting down on the wait time 2. Point of service ___Contacting consumers to hear about their experience and focusing on ways to improve service 3. After Service - answer-1. Understanding what niche of the market you are focusing on 2. Cutting down on wait time 3. Contacting consumers to hear about their experience and focusing on ways to improve service