MKT558 Pair/Individual Assignment 2024 (Zus Coffee)

MKT558
PAIR/INDIVIDUAL ASSIGNMENT

, lOMoARcPSD|21997160




COMPANY’S NAME :

ZUS COFFEE




PREPARED BY :


1 YASMIN NADIRAH BINTI SHAIFUL HISHAM 2022663448

2 SYAUQINA HANIE BINTI SAIMAN 2022484972




LECTURER :

WAN ‘ALIAA WAN ANIS (DR.)




SUBMISSION DATE :

7 NOVEMBER 2024


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, lOMoARcPSD|21997160




Abstract 3
1.0 Introduction (Yasmin) 4
2.0 Overview of the Company (Syauqina) 5
2.1 About the company (Syauqina) 5
2.2 Online Environment (Syauqina) 6
2.3 Online Marketing (Syauqina) 7
3.0 Customer Profile (Syauqina) 8
3.1 Online Target Market (Syauqina) 8
3.2 Online Target Audience (Syauqina) 10
3.3 Evaluating Demand Analysis (Syauqina) 12
3.3.1 Internet Access (Syauqina) 12
3.3.2 Consumer Influenced by Online Channel (Syauqina) 12
3.3.3 Online Purchase (Syauqina) 14
3.4. Digital Consumer Behavior (Syauqina) 14
3.4.1 Information and Reviews (Syauqina) 14
3.4.2 Perceived Ease of Use (Syauqina) 15
4.0 Impact of Micro Environment Towards Zus Coffee Website (Yasmin) 16
4.1 Legal Forces (Yasmin) 16
4.2 Political Forces (Yasmin) 17
4.3 Technological Forces (Yasmin) 18
5.0 Conclusion (Yasmin) 19
6.0 References 20




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