SM 682 Final Exam with Questions and Answers

SM 682 Final Exam with Questions and Answers In a _________ interview, open questions or variations are rarely allowed. ANSWER Structured In the coding process, researchers should first develop themes and then decide which text is relevant to the research question ANSWER False Through the use of scripted open-ended questions, a semi-structured interview allows researchers to effectively manage time ANSWER True Which of the following is NOT one of the four strategies of analyzing phenomenological interview data? ANSWER Transcribing Statements Having a homogeneous marketing focus group (e.g., age gender) is important in the focus group process ANSWER True In interviews, the researcher is the instrument ANSWER True In a focus group interview, a researcher plays the role of ________ in leading discussion among participants ANSWER Moderator When the saturation is met, interviews can be completed ANSWER True Selecting a sample is the first step in the interview procedure ANSWER False