Google Ads Certification Quiz 2
How can Google Ads help you advance your business goals? - Answers --By driving
online, in-app, in-person, and over-the-phone sales
-By building awareness of your brand
-By influencing consideration of your products and services
Which is the following is not a component of Google Display ads' value proposition? -
Answers -Search
What are the three main automation components of Smart Display campaigns? -
Answers --Automated creatives
-Automated targeting
-Automated bidding
What are the three marketing objectives that can be met via targeting on Google
Display ads? - Answers --Drive action
-Influence consideration
-Build awareness
Which targeting option is best for achieving brand awareness? - Answers -Affinity
Which targeting option is best for influencing consideration? - Answers -Custom Intent
What two types of remarketing can be used on Google Display ads? - Answers --
Standard remarketing
-Dynamic remarketing
Which of the following is a core benefit of Google Ads automated bidding? - Answers -
Auction-time bidding
What two main ad formats can be used in a Google Display ads campaign? - Answers -
-Responsive Display Ads
-Uploaded ads
Which of the following are the benefits of using Responsive Display Ads? - Answers -
Simplicity
Reach
Automation
Uploaded ads give advertisers access to more inventory than Responsive Display Ads.
- Answers -False
How can Google Ads help you advance your business goals? - Answers --By driving
online, in-app, in-person, and over-the-phone sales
-By building awareness of your brand
-By influencing consideration of your products and services
Which is the following is not a component of Google Display ads' value proposition? -
Answers -Search
What are the three main automation components of Smart Display campaigns? -
Answers --Automated creatives
-Automated targeting
-Automated bidding
What are the three marketing objectives that can be met via targeting on Google
Display ads? - Answers --Drive action
-Influence consideration
-Build awareness
Which targeting option is best for achieving brand awareness? - Answers -Affinity
Which targeting option is best for influencing consideration? - Answers -Custom Intent
What two types of remarketing can be used on Google Display ads? - Answers --
Standard remarketing
-Dynamic remarketing
Which of the following is a core benefit of Google Ads automated bidding? - Answers -
Auction-time bidding
What two main ad formats can be used in a Google Display ads campaign? - Answers -
-Responsive Display Ads
-Uploaded ads
Which of the following are the benefits of using Responsive Display Ads? - Answers -
Simplicity
Reach
Automation
Uploaded ads give advertisers access to more inventory than Responsive Display Ads.
- Answers -False
