1|Page | © copyright 2024/2025 | Grade A+
AMA PCM Digital Marketing Exam
Set #2 Questions and Answers
(100% Pass)
*1. Which of the following are NOT image SEO best practices?
✓ xA. Use alt text that appropriately describes the image
✓ xB. Use concise, intuitive, keyword-friendly image file names
✓ xC. Compress large images to reduce file size
✓ D. Use JavaScript or plugins to hide the images from Googlebot
✓
✓ Answer - D. Use JavaScript or plugins to hide the images from
Googlebot
✓
✓ https://blog.rankingbyseo.com/image-seo/
2. Which of the following is the most effective way to measure SEO (search
engine optimization) performance?
Master01 | November, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
✓ A. Using web analytics tools to understand the search keywords that
led visitors to your site
✓ B. Measuring the increase in cost for competitive paid search keywords
✓ C. Measuring the number of mentions you are receiving on social
media through the use of search engines
✓ D. Calculating the number of pages that have been indexed by
search engines.
✓
✓ Answer - A. (Using web analytics tools to understand the search
keywords that led visitors to your site)
*3. Keyword Research can be used to obtain marketing intelligence and
ongoing marketing opportunities. Which of the following can keyword
research benefit?
Master01 | November, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
✓ A. Blogs
✓ B. Public relations
✓ C. Press releases
✓ D. Advertising
✓ E. All of the above
✓
✓ Answer - E. All of the above
+4. In terms of different toolsfor SEO, which of the following can help you audit
your site, conduct keyword research, track the position of your keywords,
evaluate your competitors, asses your competitor backlinks, and identify new
opportunities?
Master01 | November, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
✓ xA. GTmetrix
✓ B. SEMRush
✓ xC. Screaming Frog SEO Spider
✓ D. Spyfu
✓ xE. Google Analytics
✓
✓ Answer - B. SEMRush
✓
✓ https://www.robbierichards.com/seo/best-seo-audit-tools/
✓ Document.
5. In terms of different tools for keyword research, which of the following can
help you rank specific keywords, show what your competition is doing, and
outline available opportunities?
Master01 | November, 2024/2025 | Latest update
AMA PCM Digital Marketing Exam
Set #2 Questions and Answers
(100% Pass)
*1. Which of the following are NOT image SEO best practices?
✓ xA. Use alt text that appropriately describes the image
✓ xB. Use concise, intuitive, keyword-friendly image file names
✓ xC. Compress large images to reduce file size
✓ D. Use JavaScript or plugins to hide the images from Googlebot
✓
✓ Answer - D. Use JavaScript or plugins to hide the images from
Googlebot
✓
✓ https://blog.rankingbyseo.com/image-seo/
2. Which of the following is the most effective way to measure SEO (search
engine optimization) performance?
Master01 | November, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
✓ A. Using web analytics tools to understand the search keywords that
led visitors to your site
✓ B. Measuring the increase in cost for competitive paid search keywords
✓ C. Measuring the number of mentions you are receiving on social
media through the use of search engines
✓ D. Calculating the number of pages that have been indexed by
search engines.
✓
✓ Answer - A. (Using web analytics tools to understand the search
keywords that led visitors to your site)
*3. Keyword Research can be used to obtain marketing intelligence and
ongoing marketing opportunities. Which of the following can keyword
research benefit?
Master01 | November, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
✓ A. Blogs
✓ B. Public relations
✓ C. Press releases
✓ D. Advertising
✓ E. All of the above
✓
✓ Answer - E. All of the above
+4. In terms of different toolsfor SEO, which of the following can help you audit
your site, conduct keyword research, track the position of your keywords,
evaluate your competitors, asses your competitor backlinks, and identify new
opportunities?
Master01 | November, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
✓ xA. GTmetrix
✓ B. SEMRush
✓ xC. Screaming Frog SEO Spider
✓ D. Spyfu
✓ xE. Google Analytics
✓
✓ Answer - B. SEMRush
✓
✓ https://www.robbierichards.com/seo/best-seo-audit-tools/
✓ Document.
5. In terms of different tools for keyword research, which of the following can
help you rank specific keywords, show what your competition is doing, and
outline available opportunities?
Master01 | November, 2024/2025 | Latest update
