MKTG 396 Ch. 1-A Quiz with
complete answers(verified for
accuracy)
The twofold goal of marketing is to attract new customers by
promising superior value and to
A. get positive publicity.
B. win awards for promotional and marketing excellence.
C. keep and grow current customers by delivering satisfaction.
D. create a great advertising campaign. - answer C. keep and grow
current customers by delivering satisfaction.
Cadillac had high market share but low customer equity. This was
because
A. Cadillac was focused on customer lifetime values.
B. Cadillac focused on edgier, high performance cars that target a
younger market.
C. Cadillac's loyal customers were aging and buying their last car.
D. Cadillac had more expensive cars than competitors and
generated a higher market share. - answer C. Cadillac's loyal
customers were aging and buying their last car.
Marketers are now emphasizing the value of their offerings to their
customers in order to
A. encourage consumerism.
B. align with new economic realities
C. compete with low-priced companies.
D. sell their offerings at a lower price to adjust to the new economic
climate. - answer B. align with new economic realities
complete answers(verified for
accuracy)
The twofold goal of marketing is to attract new customers by
promising superior value and to
A. get positive publicity.
B. win awards for promotional and marketing excellence.
C. keep and grow current customers by delivering satisfaction.
D. create a great advertising campaign. - answer C. keep and grow
current customers by delivering satisfaction.
Cadillac had high market share but low customer equity. This was
because
A. Cadillac was focused on customer lifetime values.
B. Cadillac focused on edgier, high performance cars that target a
younger market.
C. Cadillac's loyal customers were aging and buying their last car.
D. Cadillac had more expensive cars than competitors and
generated a higher market share. - answer C. Cadillac's loyal
customers were aging and buying their last car.
Marketers are now emphasizing the value of their offerings to their
customers in order to
A. encourage consumerism.
B. align with new economic realities
C. compete with low-priced companies.
D. sell their offerings at a lower price to adjust to the new economic
climate. - answer B. align with new economic realities
