Fairclough Model———-
✅Critical discourse analysis:
Critical discourse analysis (Fairclough, 1989:109), is a three-step
analysis that consists of textual analysis, the production,
consumption and distribution of the text called interaction, and
the interpretation of text in its social context which is called
contextual analysis.
Or
CDA is fundamentally interested in analyzing opaque as well as
transparent structural relationships of dominance, discrimination,
power, and control when these are manifested in language. In
other words,CDA aims to investigate critically social inequality as
it is expressed, constituted, and legitimized by language
use. (Wodak,2006)
Fairclough model and CDA
Norman Fairclough
o Norman Fairclough is a Professor of Linguistics at the Department of Linguistics and English Language
at Lancaster University.
o He is one of the founders of critical discourse analysis as applied to sociolinguistics.
o He is known as one of the prominent figures in the discussion of language, discourse, and society.
Discourse analysis:
o Discourse Analysis is an approach to the analysis of written,
vocal, or sign language use or any significant semiotic event.
It is a method of analyzing the structure of texts or
utterances longer than one sentence. It is research method
for studying written or spoken language in relation to its
social social context. It aims to understand how language is
used in real life situation.
o Discourse analysis helps in studying the underlying
meaning of a spoken or
o written text as it considers the social and historical contexts.
Critical discourse analysis:
o CDA is concerned with how power is exercised through language. It is a type of Discourse analytical
research that primarily studies the way social power abuse, dominance, and inequality are enacted,
reproduced and resisted by text and talk in the social and political context
o Critical discourse analysts take explicit position, and thus want to understand, expose and ultimately
resist social inequality.
Tenets of CDA- Fairclough
o CD addresses social problems like gender inequality, racism, body shaming etc.
o Discourse constitutes society and culture.
o Discourse does ideological work.
✅Critical discourse analysis:
Critical discourse analysis (Fairclough, 1989:109), is a three-step
analysis that consists of textual analysis, the production,
consumption and distribution of the text called interaction, and
the interpretation of text in its social context which is called
contextual analysis.
Or
CDA is fundamentally interested in analyzing opaque as well as
transparent structural relationships of dominance, discrimination,
power, and control when these are manifested in language. In
other words,CDA aims to investigate critically social inequality as
it is expressed, constituted, and legitimized by language
use. (Wodak,2006)
Fairclough model and CDA
Norman Fairclough
o Norman Fairclough is a Professor of Linguistics at the Department of Linguistics and English Language
at Lancaster University.
o He is one of the founders of critical discourse analysis as applied to sociolinguistics.
o He is known as one of the prominent figures in the discussion of language, discourse, and society.
Discourse analysis:
o Discourse Analysis is an approach to the analysis of written,
vocal, or sign language use or any significant semiotic event.
It is a method of analyzing the structure of texts or
utterances longer than one sentence. It is research method
for studying written or spoken language in relation to its
social social context. It aims to understand how language is
used in real life situation.
o Discourse analysis helps in studying the underlying
meaning of a spoken or
o written text as it considers the social and historical contexts.
Critical discourse analysis:
o CDA is concerned with how power is exercised through language. It is a type of Discourse analytical
research that primarily studies the way social power abuse, dominance, and inequality are enacted,
reproduced and resisted by text and talk in the social and political context
o Critical discourse analysts take explicit position, and thus want to understand, expose and ultimately
resist social inequality.
Tenets of CDA- Fairclough
o CD addresses social problems like gender inequality, racism, body shaming etc.
o Discourse constitutes society and culture.
o Discourse does ideological work.
