Salesforce campaigns Exam Practice Questions and Answers

Salesforce campaigns Exam Practice Questions and Answers What can you do with Salesforce campaigns? Examples? - ANSWER-keep track of the status, details, and performance of all your marketing initatives. Ex. typical advertisements and solicitations, emails, or more specialized marketing events like demos and conferences What is an advantage of setting up a campaign hierarchy? - ANSWER-you can group your marketing programs together into hierarchies for greater visibility into the results of a large group of campaigns By tracking leads and contacts targeted by each initiative, as well as their responses, how is the marketing manager benefited? - ANSWER-Margaret, the marketing manager, can tailor each campaign to the type of marketing effort it represents. What do you need to ensure you have permisison to create campaigns? - ANSWER-Select the Marketing User checkbox in your user profile ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH OCTOBER 2024 Page 2/7 Marketers use campaigns to analyze what 3 things? - ANSWER-how many leads they're generating, how much pipeline they're building, and how many deals they're closing as a result of marketing efforts. What information can you see with a campaign hierarchy? - ANSWER-the number of responses in the heriarchy What is the most common number of levels in a campaign hierarchy? - ANSWER-3 How many levels can you have in a campaign hierarchy - ANSWER-unlimited What can you do with campaign record types? - ANSWER-track different details for different campaigns by creating customized campaign records for each type of campaign w/ different fields / customzied fields etc How do you create a campaign hierarchy? - ANSWER-enter the campaign name into the parent campaign field on the campaign record With Salesforce campaigns, organization is built-in. By using the ------ field on campaigns, you can relate campaigns to each other in a ------. - ANSWER- Parent Campaign field ; heirarchy With a hierarchy, she can group her campaigns into categories that suit her business - ANSWER-TRUE ©EMILLECT 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH OCTOBER 2024 Page 3/7 ex. group campaigns by marketing strategy. - ANSWER-The top level can represent an overall strategic focus, such as selling a new product in a company's lineup, or building brand awareness.The second level can be for the different aspects of that focus, like the product launch, getting feedback from purchasers, or upselling previous customers. Finally, the third level can represent individual marketing efforts, like an email, an online ad, invitations to demos, or the demo itself. ex. Another way of using hierarchies is to group campaigns by time period. In this approach, the top level can be for the marketing efforts for the entire year, the second level can be for each fiscal quarter, and the third level for individual campaigns in each quarter. . - ANSWER- ex. A third way of using hierarchies is to use the first level for a large event, such as an annual conference. The second level can then be for supporting marketing efforts like the registration and emails, and the third level can be for individual sessions at the conference - ANSWER- Ways of using hierarchies - ANSWER-1 group campaigns by marketing strategy 2. group campaigns by time period 3. To make a campaign a child of another campaign... - ANSWER-1. create the parent c