Market Communication
Recommendations Presentation
<Name>
University of Maryland Global Campus (UMGC)
MRKT 310 Marketing Principles
Professor: <Name>
<Date>
(Disn
,Agenda
Slides 3-8 I. The Marketing Message
Slides 8-11 II. The Marketing Communication Tools
Slides 11-14 III. Recommendations
Slides 15-16 References
, I. The Marketing Message
• The primary target is the technological proficient Millennials or
Generation Y between 28 to 43 years old and their families.
• Approximately 93 percent of this generation and their families ow
smartphones with over 80 percent using social media daily (UMG
2024, “Week 4: Segmenting and Targeting Markets and Customer
para. 49).
• Millennials also make up 42 percent of the subscribers, but only 2
percent of the users at this time (Shewale, 2024).
Recommendations Presentation
<Name>
University of Maryland Global Campus (UMGC)
MRKT 310 Marketing Principles
Professor: <Name>
<Date>
(Disn
,Agenda
Slides 3-8 I. The Marketing Message
Slides 8-11 II. The Marketing Communication Tools
Slides 11-14 III. Recommendations
Slides 15-16 References
, I. The Marketing Message
• The primary target is the technological proficient Millennials or
Generation Y between 28 to 43 years old and their families.
• Approximately 93 percent of this generation and their families ow
smartphones with over 80 percent using social media daily (UMG
2024, “Week 4: Segmenting and Targeting Markets and Customer
para. 49).
• Millennials also make up 42 percent of the subscribers, but only 2
percent of the users at this time (Shewale, 2024).
