Google Analytics questions with
answers.
What is the goal conversion rate in Google Analytics? ANS - The goal conversion rate is calculated as
the number of goal conversions divided by the number of sessions, times 100.
How does Google Analytics measure "user engagement"? ANS - The two options (number of pages
visited during a session and time spent on a site)
A Unique visitor is? ANS - The number of unduplicated individual users who visit your website over the
course of a specified time period.
Google Analytics gives the possibility to measure the bounce rate at different levels. However, it is not
possible to measure bounce rate for? ANS - Goal
A campaign may fail for many reasons. One of the following options may NOT be a reason: ANS - The
campaign was not about the website services/products
What are Goals in Google Analytics? ANS - Measure how well your site fulfills your objectives.
A user is? ANS - a new session with a new device
Referring sites and Referrals are: ANS - Different: Referrals include also social websites, but referring
sites does not
A view is registered everytime? ANS - A new page is loaded
GA4 Identifies users based on the first method available in what order? ANS - User ID, Google Signals,
Client ID and Modeling
answers.
What is the goal conversion rate in Google Analytics? ANS - The goal conversion rate is calculated as
the number of goal conversions divided by the number of sessions, times 100.
How does Google Analytics measure "user engagement"? ANS - The two options (number of pages
visited during a session and time spent on a site)
A Unique visitor is? ANS - The number of unduplicated individual users who visit your website over the
course of a specified time period.
Google Analytics gives the possibility to measure the bounce rate at different levels. However, it is not
possible to measure bounce rate for? ANS - Goal
A campaign may fail for many reasons. One of the following options may NOT be a reason: ANS - The
campaign was not about the website services/products
What are Goals in Google Analytics? ANS - Measure how well your site fulfills your objectives.
A user is? ANS - a new session with a new device
Referring sites and Referrals are: ANS - Different: Referrals include also social websites, but referring
sites does not
A view is registered everytime? ANS - A new page is loaded
GA4 Identifies users based on the first method available in what order? ANS - User ID, Google Signals,
Client ID and Modeling
