MNM3702 - MARKETING RESEARCH
EXAM QUESTIONS SOLVED 2024
1. Time limit as an influence - ANSWER-Is there enough time available to conduct
research before decision must be made.
11 Steps of the marketing research process - ANSWER-1. Define the problem
2. Identify the research objective.
3. Determine the research design.
4. Collect the secondary data.
5. Select the method of primary data collection.
6. Design the questionnaire.
7. Design the sample plan.
8. Conduct the investigation.
9. Prepare and process the primary data.
10. Analyze the primary data.
11. Interpret the results and compile the research report.
2. Availability of data as an influence - ANSWER-Is the info on hand insufficient to make
a decision on the point in question?
3 requirements for selecting/ recruiting fieldworkers - ANSWER-
3 Types of research - marketing research - ANSWER-
3. Nature of decision as an influence - ANSWER-Is the decision of considerable
strategic or tactical importance?
4 Levels of measurement - ANSWER-1.
2.
3.
4.
4. Advantages versus cost as an influence - ANSWER-Does the benefit exceed the cost
5 aspects that influence if/ not to conduct marker research - ANSWER-Time limits.
Availability of data.
Nature of decision.
Advantages versus cost.
Resources.
5 Steps for secondary data collection process. - ANSWER-
, 5. Resources as an influence - ANSWER-Do you have the resources to implement the
plan after the research has been done.
9 steps in the research design process - ANSWER-1. Define the research problem.
2. Estimate the value of the information to be gained by the research.
3. Select the data collection method.
4. Select the measurement technique.
5. Select the sample.
6. Select the analytical approach.
7. Evaluate the ethics of the research.
8. Specify the time and financial cost.
9. Prepare the research proposal.
A content analysis - ANSWER-
A trace analysis - ANSWER-
Advantage of oral presentation of research - ANSWER-
Advantages of external research - ANSWER-
Advantages of Focus Groups ` - ANSWER-
Advantages of secondary data - ANSWER-
Advantages of structured questions with unstructured answers - ANSWER-
Advantages of Web-based surveys - ANSWER-
Aspects to include in training manuals - ANSWER-1.
2.
3.
4.
5.
Audits - ANSWER-
Casual research designs - ANSWER-Provide evidence about the causal relationship
between variables by means of :
- concomitant variation.
- time order in which variable occurs.
- eliminations of other possible explanations.
Categories for information - ANSWER-
Categories of information - ANSWER-
EXAM QUESTIONS SOLVED 2024
1. Time limit as an influence - ANSWER-Is there enough time available to conduct
research before decision must be made.
11 Steps of the marketing research process - ANSWER-1. Define the problem
2. Identify the research objective.
3. Determine the research design.
4. Collect the secondary data.
5. Select the method of primary data collection.
6. Design the questionnaire.
7. Design the sample plan.
8. Conduct the investigation.
9. Prepare and process the primary data.
10. Analyze the primary data.
11. Interpret the results and compile the research report.
2. Availability of data as an influence - ANSWER-Is the info on hand insufficient to make
a decision on the point in question?
3 requirements for selecting/ recruiting fieldworkers - ANSWER-
3 Types of research - marketing research - ANSWER-
3. Nature of decision as an influence - ANSWER-Is the decision of considerable
strategic or tactical importance?
4 Levels of measurement - ANSWER-1.
2.
3.
4.
4. Advantages versus cost as an influence - ANSWER-Does the benefit exceed the cost
5 aspects that influence if/ not to conduct marker research - ANSWER-Time limits.
Availability of data.
Nature of decision.
Advantages versus cost.
Resources.
5 Steps for secondary data collection process. - ANSWER-
, 5. Resources as an influence - ANSWER-Do you have the resources to implement the
plan after the research has been done.
9 steps in the research design process - ANSWER-1. Define the research problem.
2. Estimate the value of the information to be gained by the research.
3. Select the data collection method.
4. Select the measurement technique.
5. Select the sample.
6. Select the analytical approach.
7. Evaluate the ethics of the research.
8. Specify the time and financial cost.
9. Prepare the research proposal.
A content analysis - ANSWER-
A trace analysis - ANSWER-
Advantage of oral presentation of research - ANSWER-
Advantages of external research - ANSWER-
Advantages of Focus Groups ` - ANSWER-
Advantages of secondary data - ANSWER-
Advantages of structured questions with unstructured answers - ANSWER-
Advantages of Web-based surveys - ANSWER-
Aspects to include in training manuals - ANSWER-1.
2.
3.
4.
5.
Audits - ANSWER-
Casual research designs - ANSWER-Provide evidence about the causal relationship
between variables by means of :
- concomitant variation.
- time order in which variable occurs.
- eliminations of other possible explanations.
Categories for information - ANSWER-
Categories of information - ANSWER-
