MNB3702 Assessment 5 SEMESTER 2 2024 ___________ are given expatriate assignments both to develop capabilities and to serve in strategically important roles in the MNE’s worldwide operation a. Global managers b. Global employees c. Global talent pool

BMZ ACADEMY




BMZ ACADEMY




@061 262 1185/068 053 8213



BMZ ACADEMY 061 262 1185/068 053 8213

, MNB3702-24-S2  Welcome Message  Assessment 5

QUIZ




Started on Sunday, 20 October 2024, 7:54 PM
State Finished
Completed on Sunday, 20 October 2024, 9:54 PM
Time taken 2 hours
Marks 50.00/50.00
Grade 100.00 out of 100.00


Question 1
Correct

Mark 1.00 out of 1.00




_________ branding enables companies to reach a large variety of different market segments.


a. Single-tier
b. Multi-tier 
c. Bi-tier
d. dual-tier



The correct answer is: Multi-tier




Question 2
Correct

Mark 1.00 out of 1.00




_________ is a marketing approach that uses a trial-and-error approach to learn about consumers and identify the optimal
solution for each market through incremental changes.


a. Experimental adaptation 
b. Survey-based research
c. Anthropological studies
d. Ethnographic research



The correct answer is: Experimental adaptation

, Question 3

Correct

Mark 1.00 out of 1.00




___________ are given expatriate assignments both to develop capabilities and to serve in strategically important roles in the
MNE’s worldwide operation


a. Global managers
b. Global employees
c. Global talent pool 
d. Global management team



The correct answer is: Global talent pool




Question 4
Correct

Mark 1.00 out of 1.00




___________ strategy aims to capture the best of both worlds by being locally responsive and cost efficient.


a. Multidomestic
b. Global standards
c. Transnational 
d. Home replication



The correct answer is: Transnational




Question 5
Correct

Mark 1.00 out of 1.00




___________ tends to set in after a few weeks in a new culture


a. Social shock
b. Culture shock 
c. Political shock
d. Economic shock



The correct answer is: Culture shock