Exam 2-MKTG 3213 questions well
answered to pass (6)
The strategy to try and improve the firm's ranking on Google - correct answer ✔✔The strategy to try and
improve the firm's ranking on Google
All companies want to have the #1 ranking on Google - correct answer ✔✔Why do firms use SEO?
false - correct answer ✔✔It is common for consumers to go past the first page of their Google search.
false - correct answer ✔✔Repetition of primary keywords is the only requirement for moving a firm up
on Google's search engine rankings.
Prove to Google that your content is relevant - correct answer ✔✔What is the point of on-site SEO?
Have high quality content - correct answer ✔✔What is the best way to have excellent off-site SEO?
more - correct answer ✔✔Experts say that off-site is ________ important when compared to on-site
SEO.
search marketing - correct answer ✔✔Pay-per-click marketing is also known as:
set the highest bid available - correct answer ✔✔Which of these is not a part of making a pay-per-click
ad?
how much the firm pays per click - correct answer ✔✔What is determined by the default bid aspect of
setting up a pay-per-click ad?
A special page specifically for people who click on your ad - correct answer ✔✔What is a landing page?
, Full company information - correct answer ✔✔Which of these is not a characteristic of a good landing
page?
decrease accuracy - correct answer ✔✔Which is NOT a role of a specific supply chain?
direct and indirect - correct answer ✔✔What are the two type of Supply Chains?
Organizations and activities involved with the flow of products from raw materials to the customer -
correct answer ✔✔What is the supply chain?
Link the manufacturer with the customer
All of the options
Create benefits for manufacturers
Providing storage - correct answer ✔✔What are the roles of the market intermediaries?
manufacturer - correct answer ✔✔Which is NOT a type of marketing intermediary?
agents and brokers - correct answer ✔✔Which market intermediary sells products for a commission?
retailers - correct answer ✔✔Which market intermediary works directly with the customer?
The steps it takes to get the product from the original manufacturer to the consumer - correct answer
✔✔What does the supply chain represent?
creating products - correct answer ✔✔Which is not a function that distributors perform?
retailers - correct answer ✔✔A grocery store is an example of what type of market intermediary?
agent/broker - correct answer ✔✔A real-estate company is an example of what market intermediary?
answered to pass (6)
The strategy to try and improve the firm's ranking on Google - correct answer ✔✔The strategy to try and
improve the firm's ranking on Google
All companies want to have the #1 ranking on Google - correct answer ✔✔Why do firms use SEO?
false - correct answer ✔✔It is common for consumers to go past the first page of their Google search.
false - correct answer ✔✔Repetition of primary keywords is the only requirement for moving a firm up
on Google's search engine rankings.
Prove to Google that your content is relevant - correct answer ✔✔What is the point of on-site SEO?
Have high quality content - correct answer ✔✔What is the best way to have excellent off-site SEO?
more - correct answer ✔✔Experts say that off-site is ________ important when compared to on-site
SEO.
search marketing - correct answer ✔✔Pay-per-click marketing is also known as:
set the highest bid available - correct answer ✔✔Which of these is not a part of making a pay-per-click
ad?
how much the firm pays per click - correct answer ✔✔What is determined by the default bid aspect of
setting up a pay-per-click ad?
A special page specifically for people who click on your ad - correct answer ✔✔What is a landing page?
, Full company information - correct answer ✔✔Which of these is not a characteristic of a good landing
page?
decrease accuracy - correct answer ✔✔Which is NOT a role of a specific supply chain?
direct and indirect - correct answer ✔✔What are the two type of Supply Chains?
Organizations and activities involved with the flow of products from raw materials to the customer -
correct answer ✔✔What is the supply chain?
Link the manufacturer with the customer
All of the options
Create benefits for manufacturers
Providing storage - correct answer ✔✔What are the roles of the market intermediaries?
manufacturer - correct answer ✔✔Which is NOT a type of marketing intermediary?
agents and brokers - correct answer ✔✔Which market intermediary sells products for a commission?
retailers - correct answer ✔✔Which market intermediary works directly with the customer?
The steps it takes to get the product from the original manufacturer to the consumer - correct answer
✔✔What does the supply chain represent?
creating products - correct answer ✔✔Which is not a function that distributors perform?
retailers - correct answer ✔✔A grocery store is an example of what type of market intermediary?
agent/broker - correct answer ✔✔A real-estate company is an example of what market intermediary?
