©JOSHCLAY 2024/2025 YEAR PUBLISHED, 2024
TLS 150 Exam Review Questions and
Answers 100% Solved
What does Veblen's "TLC" stand for? - ✔✔The Theory of the Leisure Class
True/False: Veblen defined "conspicuous leisure" as the "nonproductive
consumption of time." - ✔✔True
True/False: An example of "conspicuous consumption" could be a
professor's office filled with books on display. - ✔✔True
True/False: The findings in the article, 'Why boasting gives you same boost
as sex,' apply only to those people who talk about their successes on social
networks; not in-person. - ✔✔False
What is the reason that people promote themselves on social media,
according to the article: Self-promotion through social media?
A. To brand oneself
B. To gain acceptance
C. Both of the above - ✔✔C. Both of the above
,©JOSHCLAY 2024/2025 YEAR PUBLISHED, 2024
True/False: In the corporate world, companies who own the most, have the
most employees and produce the most products, wins the race. - ✔✔False
According to the law of diminishing returns, the more advertising there is
out there, the more aggressively brands must market to stand out. -
✔✔True
Instead of "product producers", many companies see themselves as
"____________."
A. Lifestyle producers
B. Trust builders
C. Meaning brokers
D. Product shapers - ✔✔C. Meaning brokers
Which of the following are examples of branding that attempt to take
positive cultural/social associations out of the representational realm and
into a lived reality? Check all that apply
-Having students brainstorm concepts for a Coke as campaign in an
English class.
-Launching a line of ESPN Sports Bars with big screen TV's.
, ©JOSHCLAY 2024/2025 YEAR PUBLISHED, 2024
-Making logos larger and more ubiquitous. - ✔✔-Having students
brainstorm concepts for a Coke as campaign in an English class.
-Launching a line of ESPN Sports Bars with big screen TV's.
Because of ___________, we have become convinced that corporations
are not only hitching a ride on out cultural and communcal activities, but
that creatively ad congregation would be impossible without their
generosity.
A. the media
B. corporations
C. sponsors
D. investors - ✔✔C. sponsors
Which industry trend(s) led to the growth of franchised corporations?
A. The biggest mega-chains undersell all their competitors
B. Chain store "clusters' blitz out the competeitors
C. Massive superstores on prime real estate ace as three-dimensional ads
D. All of the above - ✔✔D. All of the above
TLS 150 Exam Review Questions and
Answers 100% Solved
What does Veblen's "TLC" stand for? - ✔✔The Theory of the Leisure Class
True/False: Veblen defined "conspicuous leisure" as the "nonproductive
consumption of time." - ✔✔True
True/False: An example of "conspicuous consumption" could be a
professor's office filled with books on display. - ✔✔True
True/False: The findings in the article, 'Why boasting gives you same boost
as sex,' apply only to those people who talk about their successes on social
networks; not in-person. - ✔✔False
What is the reason that people promote themselves on social media,
according to the article: Self-promotion through social media?
A. To brand oneself
B. To gain acceptance
C. Both of the above - ✔✔C. Both of the above
,©JOSHCLAY 2024/2025 YEAR PUBLISHED, 2024
True/False: In the corporate world, companies who own the most, have the
most employees and produce the most products, wins the race. - ✔✔False
According to the law of diminishing returns, the more advertising there is
out there, the more aggressively brands must market to stand out. -
✔✔True
Instead of "product producers", many companies see themselves as
"____________."
A. Lifestyle producers
B. Trust builders
C. Meaning brokers
D. Product shapers - ✔✔C. Meaning brokers
Which of the following are examples of branding that attempt to take
positive cultural/social associations out of the representational realm and
into a lived reality? Check all that apply
-Having students brainstorm concepts for a Coke as campaign in an
English class.
-Launching a line of ESPN Sports Bars with big screen TV's.
, ©JOSHCLAY 2024/2025 YEAR PUBLISHED, 2024
-Making logos larger and more ubiquitous. - ✔✔-Having students
brainstorm concepts for a Coke as campaign in an English class.
-Launching a line of ESPN Sports Bars with big screen TV's.
Because of ___________, we have become convinced that corporations
are not only hitching a ride on out cultural and communcal activities, but
that creatively ad congregation would be impossible without their
generosity.
A. the media
B. corporations
C. sponsors
D. investors - ✔✔C. sponsors
Which industry trend(s) led to the growth of franchised corporations?
A. The biggest mega-chains undersell all their competitors
B. Chain store "clusters' blitz out the competeitors
C. Massive superstores on prime real estate ace as three-dimensional ads
D. All of the above - ✔✔D. All of the above
