D373 WGU – PRE TEST STUDY QUESTIONS
What is the foundation step in building a strong bond? - Answers-selecting a value
proposition
What is a significant early objective in the buying process for B2B companies? -
Answers-Lead generation
Which step in the consumer buying process includes assessing online product reviews?
- Answers-Information search
A customer has narrowed down their skateboard options to two different brands. Which
step of the customer buying process is the customer in? - Answers-Evaluation of
alternatives
A student about to graduate from high school wants to look their best for graduation and
schedules a haircut and style from a high-end salon.
Which benefit is this influencing? - Answers-Psychological
Recognizing that CD-ROMs are no longer being used, a PC manufacturer decides to no
longer manufacture or sell its PC model that includes CD-ROM drives.
Which stage of the product life cycle is the PC model in? - Answers-Decline
A company publishes a blog about trends in its industry to support its inbound
campaign.
What type of marketing does this inbound campaign rely on? - Answers-Content
Which marketing strategy has been most affected by privacy laws? - Answers-Social
media marketing
Which marketing tool keeps all parties aligned regarding the strategy, execution,
deliverables, and timelines for a campaign? - Answers-Creative brief
After an initial call, a company sends an interested prospect an email with a link to a
how-to video to help them better understand how its product works.
Which part of the acquisition process has occurred? - Answers-Nurture
A TV commercial for a mortgage refinance company begins with an announcer stating,
"Veteran homeowners..."
What is the foundation step in building a strong bond? - Answers-selecting a value
proposition
What is a significant early objective in the buying process for B2B companies? -
Answers-Lead generation
Which step in the consumer buying process includes assessing online product reviews?
- Answers-Information search
A customer has narrowed down their skateboard options to two different brands. Which
step of the customer buying process is the customer in? - Answers-Evaluation of
alternatives
A student about to graduate from high school wants to look their best for graduation and
schedules a haircut and style from a high-end salon.
Which benefit is this influencing? - Answers-Psychological
Recognizing that CD-ROMs are no longer being used, a PC manufacturer decides to no
longer manufacture or sell its PC model that includes CD-ROM drives.
Which stage of the product life cycle is the PC model in? - Answers-Decline
A company publishes a blog about trends in its industry to support its inbound
campaign.
What type of marketing does this inbound campaign rely on? - Answers-Content
Which marketing strategy has been most affected by privacy laws? - Answers-Social
media marketing
Which marketing tool keeps all parties aligned regarding the strategy, execution,
deliverables, and timelines for a campaign? - Answers-Creative brief
After an initial call, a company sends an interested prospect an email with a link to a
how-to video to help them better understand how its product works.
Which part of the acquisition process has occurred? - Answers-Nurture
A TV commercial for a mortgage refinance company begins with an announcer stating,
"Veteran homeowners..."
