LSUS MBA 706 Module 1
Questions and Answers 100%
Correct
Marketing - ANSWER-the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large
Creating - ANSWER-process of collaborati g with suppliers and customers to
create offerings that have value (components of marketing)
Communicating - ANSWER-describing offerings to targeted customers in a
manner which emphasizes value, learn what cusotmers value and desire
from offering (component)
Place Utility - ANSWER-Adding value to products by having them where
people want them.
, Strategic Planning - ANSWER-the process of developing and maintaining a
strategic fit between the organization's goals and capabilities and its
changing marketing opportunities
Strategies - ANSWER-provide a blueprint for how organizations will
accomplish goals
Delivering - ANSWER-getting offerings to the customer in a way that
optimizes value (component)
Exchanging - ANSWER-trading value for offerings (component)
Market - ANSWER-Collection of buyers and sellers, in which groups of
consumers or institutions share a need that can be satisfied by an offering
Selling Oriented - ANSWER-Push products by heavily emphasizing advertising
and selling
Prodcut Oriented - ANSWER-make different products from competitors, focus
on product innovation, many products serve same basic function with slight
twist
Questions and Answers 100%
Correct
Marketing - ANSWER-the activity, set of institutions, and processes for
creating, communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large
Creating - ANSWER-process of collaborati g with suppliers and customers to
create offerings that have value (components of marketing)
Communicating - ANSWER-describing offerings to targeted customers in a
manner which emphasizes value, learn what cusotmers value and desire
from offering (component)
Place Utility - ANSWER-Adding value to products by having them where
people want them.
, Strategic Planning - ANSWER-the process of developing and maintaining a
strategic fit between the organization's goals and capabilities and its
changing marketing opportunities
Strategies - ANSWER-provide a blueprint for how organizations will
accomplish goals
Delivering - ANSWER-getting offerings to the customer in a way that
optimizes value (component)
Exchanging - ANSWER-trading value for offerings (component)
Market - ANSWER-Collection of buyers and sellers, in which groups of
consumers or institutions share a need that can be satisfied by an offering
Selling Oriented - ANSWER-Push products by heavily emphasizing advertising
and selling
Prodcut Oriented - ANSWER-make different products from competitors, focus
on product innovation, many products serve same basic function with slight
twist
