AIPMM - CPM PRACTICE QUESTIONS WITH DETAILED ANSWERS // 100% GUARANTEED PASS A+ GRADED

AIPMM - CPM PRACTICE




ck
QUESTIONS WITH DETAILED
ANSWERS // 100%

lo
GUARANTEED PASS
A+ GRADED
yc
ud
st

, intangibility
inseparability
variability
perishability - ANS Nature and characteristic of a service

Product
Price
Promotion
Place - ANS What are the 4 Kotler's Market Strategies?

Intensity of Competitive Rivalry
Threat of New Entrants




ck
Threat of Substitute
Bargaining Power of Customers
Bargaining Power of Suppliers - ANS What are Porter's 5 forces?

Conceive
Plan
Develop
Qualify
Launch
Deliver
lo
yc
Retire - ANS What are the 7 phases of PLC?

Conceive
Plan
Develop
ud

Qualify - ANS What are the steps of NPD? (Phases)

Market Penetration - ANS What is the strategy for existing market/existing product? (Ansoff's
Growth Matrix)

Product Development - ANS What is the strategy for existing market/new product? (Ansoff's
st


Growth Matrix)

Market Development - ANS What is the strategy for NEW market/existing product? (Ansoff's
Growth Matrix)

Diversification - ANS What is the strategy for new market/new product? (Ansoff's Growth
Matrix)

Introduction - ANS Market Objective: Gain awareness
Competition: None
Product: One