SRM: 3178 Exam 3
Focus of sport public relations activities - correct answer ✔✔-Consumer relations
-Government relations
-Employee relations
-Donor relations
-Investor relations
-Industry relations
-Community relations
-Media relations
Many sport organizations hold _________ before the beginning of the competitive season to maximize
the team's or league's exposure and minimize demands on the organization. - correct answer ✔✔media
days
Basic goal for media day: - correct answer ✔✔to provide media reps with access to the members of the
organization, such as players and coaches, in a casual atmosphere
An alternative form of media tour is a ____________ conducted via video technology. - correct answer
✔✔satellite media tour (SMT)
Journalists often refer to their role in constructing public ideology as that of - correct answer
✔✔gatekeeper
Most sport managers refer to print and electronic media simply as - correct answer ✔✔the media
The symbiotic relationship between the mass media and sport began to play a prominent role in
American society in the 1920s, when sport emerged as a social institution, and communication grew to
include radio broadcasts and then television broadcasts for which media companies paid leagues and
teams a - correct answer ✔✔rights fee
, Sports Broadcasting Act - correct answer ✔✔-A factor that contributed directly to the growth of
televised sport, passed in 1961
-Before the act was passed, each team Wass free to negotiate television contracts with national
networks
-The Justice Department advised league governing bodies that federal antitrust laws would prohibit
them from negotiating national television contracts on behalf of all member teams
-As a result, prominent and large-market teams attracted the interest of networks, while clubs in smaller
markets suffered from declining attendance and reduction in potential broadcasting revenues
Credentials - correct answer ✔✔a pass that allows the bearer access to the facility without paying for a
ticket
-have the additional expectation of having access to areas of the facility that the ticket-buying public
does not
Media Policy - correct answer ✔✔a set of guiding principles and behaviors to help ensure consistent, fair
and ethical communication with all of your constituents
News media tactics - correct answer ✔✔opportunities for the credible presentation of organizational
messages to large audiences via journalistic organizations
True/False:
Information that is new, and therefore "news," is always timely. - correct answer ✔✔True
The determination of ________ is somewhat subjective, based on the audience, location, and focus of
the recipient. - correct answer ✔✔new value
True/False:
Focus of sport public relations activities - correct answer ✔✔-Consumer relations
-Government relations
-Employee relations
-Donor relations
-Investor relations
-Industry relations
-Community relations
-Media relations
Many sport organizations hold _________ before the beginning of the competitive season to maximize
the team's or league's exposure and minimize demands on the organization. - correct answer ✔✔media
days
Basic goal for media day: - correct answer ✔✔to provide media reps with access to the members of the
organization, such as players and coaches, in a casual atmosphere
An alternative form of media tour is a ____________ conducted via video technology. - correct answer
✔✔satellite media tour (SMT)
Journalists often refer to their role in constructing public ideology as that of - correct answer
✔✔gatekeeper
Most sport managers refer to print and electronic media simply as - correct answer ✔✔the media
The symbiotic relationship between the mass media and sport began to play a prominent role in
American society in the 1920s, when sport emerged as a social institution, and communication grew to
include radio broadcasts and then television broadcasts for which media companies paid leagues and
teams a - correct answer ✔✔rights fee
, Sports Broadcasting Act - correct answer ✔✔-A factor that contributed directly to the growth of
televised sport, passed in 1961
-Before the act was passed, each team Wass free to negotiate television contracts with national
networks
-The Justice Department advised league governing bodies that federal antitrust laws would prohibit
them from negotiating national television contracts on behalf of all member teams
-As a result, prominent and large-market teams attracted the interest of networks, while clubs in smaller
markets suffered from declining attendance and reduction in potential broadcasting revenues
Credentials - correct answer ✔✔a pass that allows the bearer access to the facility without paying for a
ticket
-have the additional expectation of having access to areas of the facility that the ticket-buying public
does not
Media Policy - correct answer ✔✔a set of guiding principles and behaviors to help ensure consistent, fair
and ethical communication with all of your constituents
News media tactics - correct answer ✔✔opportunities for the credible presentation of organizational
messages to large audiences via journalistic organizations
True/False:
Information that is new, and therefore "news," is always timely. - correct answer ✔✔True
The determination of ________ is somewhat subjective, based on the audience, location, and focus of
the recipient. - correct answer ✔✔new value
True/False:
