SOLUTION MANUAL 0
Research Methods For Business Students
0 0 0 0 0
8th Edition Mark Saunders, Philip Lewis Ch
0 0 0 0 0 0
apters 1 - 14, Complete
0 0 0 0 0
3
© Pearson Education Limited 2019
, Contents
Chapters Pages
Introduction 5
1 Business0 and0 management0 research,0 reflective0 diaries0 and0 the0 purpose
of0this0book 15
2 Choosing0a0research0topic0and0developing0your0research0proposal 19
3 Critically0reviewing0the0literature 23
4 Understanding0research0philosophy0and0approaches0to0theory0development27
5 Formulating0the0research0design 32
6 Negotiating0access0and0research0ethics 36
7 Selecting0samples 40
8 Utilising0secondary0data 44
9 Collecting0data0through0observation 48
10 Collecting0primary0data0using0research0interviews0and0research0diaries 54
11 Collecting0primary0data0using0questionnaires 59
12 Analysing0data0quantitatively 63
13 Analysing0data0qualitatively 68
14 Writing0and0presenting0your0project0report 72
Appendix 75
1 Research0project0assignment 75
2 Group0poster0research0project0assignment 80
3 Research0proposal0assignment 84
4 Additional0cases0on0the0companion0website 89
4
© Pearson Education Limited 2019
, INTRODUCTION
An0 overview0 of0 the0 instructors’0 manual
This0instructors’0manual0provides0commentary0for0the0eighth0edition0of0the0textbook0Rese
arch0Methods0for0Business0Students.0The0commentary0is0on0a0chapter0by0chapter0basis0and0inc
ludes:
chapter0learning0outcomes;
summary0of0the0content;
comments0on0likely0student0reactions0and0possible0use0of0materials;
ideas0for0students’0preparatory0work;
suggestions0for0delivery0in0the0classroom;
ideas0for0students’0follow-up0work.
In0addition,0we0have0included0a0copy0of0a0research0project0assignment,0a0group0research0
project0poster0assignment0and0a0copy0of0a0dissertation0proposal0assignment0as0appendices.
Research0Methods0for0Business0–0an0overview0of0the0eighth0edition
Pedagogic0 features
The0over-
riding0purpose0of0Research0Methods0for0Business0Students0is0to0help0undergraduate0and0postgrad
uate0students0and0students0on0professional0courses0to0undertake0research.0Each0chapter0d
eals0with0a0part0of0the0research0process0and0discusses0the0ideas,0techniques0and0methods0usi
ng0as0little0jargon0as0is0possible.0Tables,0checklists0and0diagrams0are0used0to0aid0this0discuss
ion.0Where0new0terms0are0introduced0for0the0first0time,0they0are0shown0in0bold,0and0a0definiti
on0or0explanation0follows0shortly0afterwards.0They0are0also0listed0with0a0brief0definition0i
n0the0glossary.0The0application0of0appropriate0information0technology0is0considered,0in0m
ost0instances0as0an0integral0part0of0the0text.0Chapters0have0been0cross-
referenced0as0appropriate,0and0an0index0is0provided0to0help0students0find0their0way0aroun
d0the0book.
Focus0on0student0research0boxes0are0included0within0the0text0of0each0chapter.0These0are0bas
ed0on0actual0research0projects,0undertaken0by0students,0in0which0points0made0in0the0text0
are0illustrated.0In0many0instances,0these0worked0examples0illustrate0possible0pitfalls0stude
nts0may0come0across0while0undertaking0their0research.0Where0a0pitfall0has0been0illustrate
d,0it0will,0it0is0hoped,0help0your0students0avoid0making0the0same0mistake.0Further0illustra
tions0are0provided0by0focus0on0management0research0and0research0in0the0news0boxes.
Focus0on0management0research0boxes0discuss0recent0research0in0business0and0management.0
These0are0normally0derived0from0refereed0academic0journal0articles,0and0students0are0likel
y0to0be0able0to0download0the0actual0articles0from0online0databases0at0their0university.
Focus0on0research0in0the0news0boxes0provide0topical0news0articles0that0illustrate0pertinent0re
search-
5
© Pearson Education Limited 2019
, related0issues.0All0these0will0help0students0to0understand0the0technique0or0idea0and0to0ass
ess0its0suitability0or0appropriateness0to0their0research.0Boxed0checklists0provide0students0wit
h0further0focussed0guidance 0for0their0own0research.
6
© Pearson Education Limited 2019
Research Methods For Business Students
0 0 0 0 0
8th Edition Mark Saunders, Philip Lewis Ch
0 0 0 0 0 0
apters 1 - 14, Complete
0 0 0 0 0
3
© Pearson Education Limited 2019
, Contents
Chapters Pages
Introduction 5
1 Business0 and0 management0 research,0 reflective0 diaries0 and0 the0 purpose
of0this0book 15
2 Choosing0a0research0topic0and0developing0your0research0proposal 19
3 Critically0reviewing0the0literature 23
4 Understanding0research0philosophy0and0approaches0to0theory0development27
5 Formulating0the0research0design 32
6 Negotiating0access0and0research0ethics 36
7 Selecting0samples 40
8 Utilising0secondary0data 44
9 Collecting0data0through0observation 48
10 Collecting0primary0data0using0research0interviews0and0research0diaries 54
11 Collecting0primary0data0using0questionnaires 59
12 Analysing0data0quantitatively 63
13 Analysing0data0qualitatively 68
14 Writing0and0presenting0your0project0report 72
Appendix 75
1 Research0project0assignment 75
2 Group0poster0research0project0assignment 80
3 Research0proposal0assignment 84
4 Additional0cases0on0the0companion0website 89
4
© Pearson Education Limited 2019
, INTRODUCTION
An0 overview0 of0 the0 instructors’0 manual
This0instructors’0manual0provides0commentary0for0the0eighth0edition0of0the0textbook0Rese
arch0Methods0for0Business0Students.0The0commentary0is0on0a0chapter0by0chapter0basis0and0inc
ludes:
chapter0learning0outcomes;
summary0of0the0content;
comments0on0likely0student0reactions0and0possible0use0of0materials;
ideas0for0students’0preparatory0work;
suggestions0for0delivery0in0the0classroom;
ideas0for0students’0follow-up0work.
In0addition,0we0have0included0a0copy0of0a0research0project0assignment,0a0group0research0
project0poster0assignment0and0a0copy0of0a0dissertation0proposal0assignment0as0appendices.
Research0Methods0for0Business0–0an0overview0of0the0eighth0edition
Pedagogic0 features
The0over-
riding0purpose0of0Research0Methods0for0Business0Students0is0to0help0undergraduate0and0postgrad
uate0students0and0students0on0professional0courses0to0undertake0research.0Each0chapter0d
eals0with0a0part0of0the0research0process0and0discusses0the0ideas,0techniques0and0methods0usi
ng0as0little0jargon0as0is0possible.0Tables,0checklists0and0diagrams0are0used0to0aid0this0discuss
ion.0Where0new0terms0are0introduced0for0the0first0time,0they0are0shown0in0bold,0and0a0definiti
on0or0explanation0follows0shortly0afterwards.0They0are0also0listed0with0a0brief0definition0i
n0the0glossary.0The0application0of0appropriate0information0technology0is0considered,0in0m
ost0instances0as0an0integral0part0of0the0text.0Chapters0have0been0cross-
referenced0as0appropriate,0and0an0index0is0provided0to0help0students0find0their0way0aroun
d0the0book.
Focus0on0student0research0boxes0are0included0within0the0text0of0each0chapter.0These0are0bas
ed0on0actual0research0projects,0undertaken0by0students,0in0which0points0made0in0the0text0
are0illustrated.0In0many0instances,0these0worked0examples0illustrate0possible0pitfalls0stude
nts0may0come0across0while0undertaking0their0research.0Where0a0pitfall0has0been0illustrate
d,0it0will,0it0is0hoped,0help0your0students0avoid0making0the0same0mistake.0Further0illustra
tions0are0provided0by0focus0on0management0research0and0research0in0the0news0boxes.
Focus0on0management0research0boxes0discuss0recent0research0in0business0and0management.0
These0are0normally0derived0from0refereed0academic0journal0articles,0and0students0are0likel
y0to0be0able0to0download0the0actual0articles0from0online0databases0at0their0university.
Focus0on0research0in0the0news0boxes0provide0topical0news0articles0that0illustrate0pertinent0re
search-
5
© Pearson Education Limited 2019
, related0issues.0All0these0will0help0students0to0understand0the0technique0or0idea0and0to0ass
ess0its0suitability0or0appropriateness0to0their0research.0Boxed0checklists0provide0students0wit
h0further0focussed0guidance 0for0their0own0research.
6
© Pearson Education Limited 2019
