Writing Skills: Advertisement
An advertisement is a kind of public announcement asking for or offering services or
buying and selling property, goods or giving information about missing persons, pets etc,.
It is a potent medium and is made through a popular medium that targets a large number
of people. Newspapers, magazines, TV, radio, cinema, leaflets and pamphlets are
extensively used for such purposes. Their content is brief, words limited and sentences
not necessarily grammatically correct.
There are two types of advertisements in the newspaper:
1) CLASSIFIED and 2) COMMERCIAL/ DISPLAY.
CLASSIFIED ADVERTISEMENTS are placed by individuals wishing to advertise
goods and services available or needed. These ads, as the name implies, are grouped
according to the product orservice type. Classified advertisers are billed by the word or
line. As a result, classified ads are generally brief and descriptive. Since the advertisement
must attract the reader it must be attractive. Every word must express the idea clearly.
However, brevity should not be at the cost of clarity.
CHARACTERISTICS OF A CLASSIFIED ADVERTISEMENT
The main characteristics of a classified advertisement are:- They are categorized
into columns according to different classes. They are brief and occupy less
space. They are economical.
They are written in short phrases. The language is simple and concise, factual and
formal.
There are no blocks or designs.
TYPES OF CLASSIFIED ADVERTISEMENTS
There are various types of classified advertisements. These include:
SITUATION VACANT
SITUATION WANTED
SALE AND PURCHASE OF PROPERTY/ VEHICLES/ GOODS
TO-LET OF PROPERTY
EDUCATIONAL INSTITUTIONS
MISSING PERSONS/ PETS
TRAVELS AND TOURS
LOST AND FOUND
, 1. SITUATION VACANT
The important points to be remembered for this type of advertisement are:
Preferably begin with ‘Wanted’ or ‘Required’
Write the name of the organization
Indicate the post and number of vacancies
State the essential qualifications and experience / proficiency in language/computer
Age and gender of the candidate
Pay scale and perks
Mode of applying – application / interview schedule
Contact address, e mail id and phone number
SAMPLE –SITUATION VACANT
Aspire India Pvt. Ltd. is starting a new branch office in Noida. The company decides to
publish an advertisement in ‘The Times of India’ regarding walk-in interviews for many
posts. Draft an advertisement in not more than 50 words giving necessary details.
SITUATION VACANT
REQUIRED workaholic male/female youngsters, graduate with minimum two years of experience
inMarketing, Office administration, Team lead, Content developing etc. for various posts for a new
branch office in Noida. Age below 30 years. Should have a good command over English. Salary as
per qualification and experience. Walk in with your resume from 22nd April to 25th April 2015 between
11.00 a.m. and 5.00 p.m. at Hotel Nalanda. Contact Mr. Abhay Upadhyay, CEO, Aspire India Pvt.
Ltd., Noida. Ph.: 09878345902. E mail id: ceo@aspire india.com
2. SITUATION WANTED
The important points to be remembered for this type of advertisement are:
Include personal details
Include age and sex of the candidate
Any other details that are optional and can be included
Indicate preferences such as type of job, area, locality
Indicate expected pay scale and perks
Provide contact address, e mail id and phone number
SAMPLE- SITUATION WANTED
An advertisement is a kind of public announcement asking for or offering services or
buying and selling property, goods or giving information about missing persons, pets etc,.
It is a potent medium and is made through a popular medium that targets a large number
of people. Newspapers, magazines, TV, radio, cinema, leaflets and pamphlets are
extensively used for such purposes. Their content is brief, words limited and sentences
not necessarily grammatically correct.
There are two types of advertisements in the newspaper:
1) CLASSIFIED and 2) COMMERCIAL/ DISPLAY.
CLASSIFIED ADVERTISEMENTS are placed by individuals wishing to advertise
goods and services available or needed. These ads, as the name implies, are grouped
according to the product orservice type. Classified advertisers are billed by the word or
line. As a result, classified ads are generally brief and descriptive. Since the advertisement
must attract the reader it must be attractive. Every word must express the idea clearly.
However, brevity should not be at the cost of clarity.
CHARACTERISTICS OF A CLASSIFIED ADVERTISEMENT
The main characteristics of a classified advertisement are:- They are categorized
into columns according to different classes. They are brief and occupy less
space. They are economical.
They are written in short phrases. The language is simple and concise, factual and
formal.
There are no blocks or designs.
TYPES OF CLASSIFIED ADVERTISEMENTS
There are various types of classified advertisements. These include:
SITUATION VACANT
SITUATION WANTED
SALE AND PURCHASE OF PROPERTY/ VEHICLES/ GOODS
TO-LET OF PROPERTY
EDUCATIONAL INSTITUTIONS
MISSING PERSONS/ PETS
TRAVELS AND TOURS
LOST AND FOUND
, 1. SITUATION VACANT
The important points to be remembered for this type of advertisement are:
Preferably begin with ‘Wanted’ or ‘Required’
Write the name of the organization
Indicate the post and number of vacancies
State the essential qualifications and experience / proficiency in language/computer
Age and gender of the candidate
Pay scale and perks
Mode of applying – application / interview schedule
Contact address, e mail id and phone number
SAMPLE –SITUATION VACANT
Aspire India Pvt. Ltd. is starting a new branch office in Noida. The company decides to
publish an advertisement in ‘The Times of India’ regarding walk-in interviews for many
posts. Draft an advertisement in not more than 50 words giving necessary details.
SITUATION VACANT
REQUIRED workaholic male/female youngsters, graduate with minimum two years of experience
inMarketing, Office administration, Team lead, Content developing etc. for various posts for a new
branch office in Noida. Age below 30 years. Should have a good command over English. Salary as
per qualification and experience. Walk in with your resume from 22nd April to 25th April 2015 between
11.00 a.m. and 5.00 p.m. at Hotel Nalanda. Contact Mr. Abhay Upadhyay, CEO, Aspire India Pvt.
Ltd., Noida. Ph.: 09878345902. E mail id: ceo@aspire india.com
2. SITUATION WANTED
The important points to be remembered for this type of advertisement are:
Include personal details
Include age and sex of the candidate
Any other details that are optional and can be included
Indicate preferences such as type of job, area, locality
Indicate expected pay scale and perks
Provide contact address, e mail id and phone number
SAMPLE- SITUATION WANTED
