Capstone: CAPSIM Team Member Guide
[Revised Study] 100% Correct
Age *Ans* The length of time since the product was invented or revised.
Age and MTBF *Ans* Two buying criteria that remain the same.
Annual Reports *Ans* Results from the previous year are called this. You can access these from two
locations: 1) from the Capstone Spreadsheet, click Reports in the menu bar, 2) on the website, log into
your simulation then click the Reports link.
Business-to-Business Market Type *Ans* The type of market your company is in. Your company is in a
market that manufactures a product, so that this product, i.e. sensors, can be incorporated into the
products your customers sell. [Instead of a direct-to-consumers market]
Buying Criteria *Ans* The information a company uses to know how customers within each market
segment value different standards as they evaluate products.
Customer Survey Score *Ans* A product's demand is driven by this monthly number. Assuming that
the product does not run out of inventory, a product with a higher score in this will likely outsell a
product with a lower score. These numbers are calculated 12 times a year (i.e. scores are calculated once
a month because a product's age and positioning change a little each month). It shows how well a
product meets its segment's buying criteria.
Decision Audit *Ans* A complete trail of all team decisions. This is available from two locations: 1)
from the Capstone Spreadsheet, click Help in the menu bar 2) on the website, log into your simulation
then Click on Decision Audit link
Drift Rates *Ans* Overtime, customers expect products to be smaller and faster--this will cause
segments to move a little each month down and toward the right. The numbers that describe this are
called? (i.e. by the end of the 8th year the segments will not be overlapped)
, These are usually located in the Industry Conditions Report.
Finance Department *Ans* This department can raise money via one-year bank notes, 10 year bonds,
or through stock issues. This department can also issue stock dividends, buy back stock, or retire bonds
before their due dates.
Fine Cut Circle *Ans* The solid inner circle that defines the heart of the segment. Often customers
prefer products within this circle. These circles have a radius of 2.5 units.
Four Main Departments *Ans* 1.) Research & Development, 2) Marketing, 3) Production, 4) Finance
(Companies use the Capstone Spreadsheet to enter departmental decisions)
High End Segment *Ans* This segment describes products that are fast in performance and smaller in
size. (i.e. products of this type fall inside the lower-right set of dashed and solid circles)
Industry Conditions Report *Ans* Lists market segment sales percentages and projected growth
rates. It is published once at the beginning of the simulation- and it is available in the Dashboard.
Industry Conditions Report *Ans* Outlines the beginning business environment, including customer
buying criteria. This report is available from your simulation Dashboard.
Inter-Department Coordination between Finance and Production Departments *Ans* Production tells
Finance if it needs money for additional equipment [If Finance cannot raise enough money, Production
must scale back or perhaps sell idle inventory]
Inter-Department Coordination between Marketing and Finance Departments *Ans* Project
Revenues for each product and to set the Accounts Receivable policy [this policy is the amount of time,
customers can take to pay for their purchases]
Inter-Department Coordination between Marketing and Production Departments *Ans* Make sure
manufacturing quantities are in line with forecasts [market growth productions help Production
determine capacity]. If Marketing discontinues a product, it tells Production to sell the product's
production line.
[Revised Study] 100% Correct
Age *Ans* The length of time since the product was invented or revised.
Age and MTBF *Ans* Two buying criteria that remain the same.
Annual Reports *Ans* Results from the previous year are called this. You can access these from two
locations: 1) from the Capstone Spreadsheet, click Reports in the menu bar, 2) on the website, log into
your simulation then click the Reports link.
Business-to-Business Market Type *Ans* The type of market your company is in. Your company is in a
market that manufactures a product, so that this product, i.e. sensors, can be incorporated into the
products your customers sell. [Instead of a direct-to-consumers market]
Buying Criteria *Ans* The information a company uses to know how customers within each market
segment value different standards as they evaluate products.
Customer Survey Score *Ans* A product's demand is driven by this monthly number. Assuming that
the product does not run out of inventory, a product with a higher score in this will likely outsell a
product with a lower score. These numbers are calculated 12 times a year (i.e. scores are calculated once
a month because a product's age and positioning change a little each month). It shows how well a
product meets its segment's buying criteria.
Decision Audit *Ans* A complete trail of all team decisions. This is available from two locations: 1)
from the Capstone Spreadsheet, click Help in the menu bar 2) on the website, log into your simulation
then Click on Decision Audit link
Drift Rates *Ans* Overtime, customers expect products to be smaller and faster--this will cause
segments to move a little each month down and toward the right. The numbers that describe this are
called? (i.e. by the end of the 8th year the segments will not be overlapped)
, These are usually located in the Industry Conditions Report.
Finance Department *Ans* This department can raise money via one-year bank notes, 10 year bonds,
or through stock issues. This department can also issue stock dividends, buy back stock, or retire bonds
before their due dates.
Fine Cut Circle *Ans* The solid inner circle that defines the heart of the segment. Often customers
prefer products within this circle. These circles have a radius of 2.5 units.
Four Main Departments *Ans* 1.) Research & Development, 2) Marketing, 3) Production, 4) Finance
(Companies use the Capstone Spreadsheet to enter departmental decisions)
High End Segment *Ans* This segment describes products that are fast in performance and smaller in
size. (i.e. products of this type fall inside the lower-right set of dashed and solid circles)
Industry Conditions Report *Ans* Lists market segment sales percentages and projected growth
rates. It is published once at the beginning of the simulation- and it is available in the Dashboard.
Industry Conditions Report *Ans* Outlines the beginning business environment, including customer
buying criteria. This report is available from your simulation Dashboard.
Inter-Department Coordination between Finance and Production Departments *Ans* Production tells
Finance if it needs money for additional equipment [If Finance cannot raise enough money, Production
must scale back or perhaps sell idle inventory]
Inter-Department Coordination between Marketing and Finance Departments *Ans* Project
Revenues for each product and to set the Accounts Receivable policy [this policy is the amount of time,
customers can take to pay for their purchases]
Inter-Department Coordination between Marketing and Production Departments *Ans* Make sure
manufacturing quantities are in line with forecasts [market growth productions help Production
determine capacity]. If Marketing discontinues a product, it tells Production to sell the product's
production line.
