COB 300D MARKETING STUDY EXAMS
WITH ANSWERS
Logistics management - CORRECT ANSWER-transportation of
products
Supply chain management - CORRECT ANSWER-Dell:
Responsive supply chain
Walmart: An effective supply chain
Marketing channel is between... - CORRECT ANSWER-
producer and consumer
Supplier network is between... - CORRECT ANSWER-suppliers
and producers
Common steps in a marketing channel - CORRECT ANSWER-
Producer → Agent → Wholesaler → Retailer → Consumer
Schwan Food marketing channel - CORRECT ANSWER-
Producer → Consumer
General Motors marketing channel - CORRECT ANSWER-
Producer → Retailer → Consumer
Mars Candy Bars marketing channel - CORRECT ANSWER-
Producer → Wholesaler → Retailer → Consumer
Mansar Products marketing channel - CORRECT ANSWER-
Producer → Agent → Wholesaler → Retailer → Consumer
IBM business marketing channel - CORRECT ANSWER-
Producer → Industrial user
, Caterpillar business marketing channel - CORRECT ANSWER-
Producer → Industrial distributor → Industrial user
Stake Fastener Company business marketing channel -
CORRECT ANSWER-Producer → Agent → Industrial user
Harkman Electric business marketing channel - CORRECT
ANSWER-Producer → Agent → Industrial distributor →
Industrial user
Middleman - CORRECT ANSWER-any intermediary between
manufacturer and end-user markets
Agent or broker - CORRECT ANSWER-any intermediary with
legal authority to act on behalf of the manufacturer
Wholesaler - CORRECT ANSWER-an intermediary who sells
to other intermediaries, usually to retailers (usually applies to
consumer markets)
Retailer - CORRECT ANSWER-an intermediary who sells to
consumers
Distributor - CORRECT ANSWER-used to describe
intermediaries who perform a variety of distribution functions
Job examples of a distributor - CORRECT ANSWER-selling,
maintaining inventories, extending credit
Dealer - CORRECT ANSWER-a more imprecise term than
distributor that can mean the same as distributor, retailer,
wholesaler, and so forth
Transactional function - CORRECT ANSWER-buying, selling,
and risk taking
WITH ANSWERS
Logistics management - CORRECT ANSWER-transportation of
products
Supply chain management - CORRECT ANSWER-Dell:
Responsive supply chain
Walmart: An effective supply chain
Marketing channel is between... - CORRECT ANSWER-
producer and consumer
Supplier network is between... - CORRECT ANSWER-suppliers
and producers
Common steps in a marketing channel - CORRECT ANSWER-
Producer → Agent → Wholesaler → Retailer → Consumer
Schwan Food marketing channel - CORRECT ANSWER-
Producer → Consumer
General Motors marketing channel - CORRECT ANSWER-
Producer → Retailer → Consumer
Mars Candy Bars marketing channel - CORRECT ANSWER-
Producer → Wholesaler → Retailer → Consumer
Mansar Products marketing channel - CORRECT ANSWER-
Producer → Agent → Wholesaler → Retailer → Consumer
IBM business marketing channel - CORRECT ANSWER-
Producer → Industrial user
, Caterpillar business marketing channel - CORRECT ANSWER-
Producer → Industrial distributor → Industrial user
Stake Fastener Company business marketing channel -
CORRECT ANSWER-Producer → Agent → Industrial user
Harkman Electric business marketing channel - CORRECT
ANSWER-Producer → Agent → Industrial distributor →
Industrial user
Middleman - CORRECT ANSWER-any intermediary between
manufacturer and end-user markets
Agent or broker - CORRECT ANSWER-any intermediary with
legal authority to act on behalf of the manufacturer
Wholesaler - CORRECT ANSWER-an intermediary who sells
to other intermediaries, usually to retailers (usually applies to
consumer markets)
Retailer - CORRECT ANSWER-an intermediary who sells to
consumers
Distributor - CORRECT ANSWER-used to describe
intermediaries who perform a variety of distribution functions
Job examples of a distributor - CORRECT ANSWER-selling,
maintaining inventories, extending credit
Dealer - CORRECT ANSWER-a more imprecise term than
distributor that can mean the same as distributor, retailer,
wholesaler, and so forth
Transactional function - CORRECT ANSWER-buying, selling,
and risk taking
