DPR3705 Assignment 2
Semester 2 2024 - DUE 27
September 2024
QUESTIONS WITH ANSWERS
, DPR3705 Assignment 2 Semester 2 2024 - DUE 27 September 2024
Activity 1
3.1 Define the concept of Strategic change. (2)
3.2 Describe seven barriers to the implementation of a corporate
communication strategy as envisaged by Ehlers and Lazenby. (14)
3.3 Explain four types of forces which lead to strategic change in the
organisation. (4) Sub-total: 20
3.1 Define the Concept of Strategic Change (2 marks)
Strategic change refers to the process of implementing significant
alterations in the organization's direction, objectives, or strategies to adapt
to changes in the external environment, technology, or market demands. It
involves reshaping business goals and processes to maintain or improve
competitive advantage and achieve long-term sustainability.
3.2 Seven Barriers to the Implementation of a Corporate
Communication Strategy (According to Ehlers and Lazenby) (14
marks)
1. Lack of clear objectives – Without well-defined goals, it becomes
difficult to focus communication efforts effectively, leading to
ambiguity.
2. Resistance to change – Employees may resist new communication
methods or strategies, especially if they are used to traditional
approaches.
Semester 2 2024 - DUE 27
September 2024
QUESTIONS WITH ANSWERS
, DPR3705 Assignment 2 Semester 2 2024 - DUE 27 September 2024
Activity 1
3.1 Define the concept of Strategic change. (2)
3.2 Describe seven barriers to the implementation of a corporate
communication strategy as envisaged by Ehlers and Lazenby. (14)
3.3 Explain four types of forces which lead to strategic change in the
organisation. (4) Sub-total: 20
3.1 Define the Concept of Strategic Change (2 marks)
Strategic change refers to the process of implementing significant
alterations in the organization's direction, objectives, or strategies to adapt
to changes in the external environment, technology, or market demands. It
involves reshaping business goals and processes to maintain or improve
competitive advantage and achieve long-term sustainability.
3.2 Seven Barriers to the Implementation of a Corporate
Communication Strategy (According to Ehlers and Lazenby) (14
marks)
1. Lack of clear objectives – Without well-defined goals, it becomes
difficult to focus communication efforts effectively, leading to
ambiguity.
2. Resistance to change – Employees may resist new communication
methods or strategies, especially if they are used to traditional
approaches.
