E-Commerce (Ch 1-4)
1. e-commerce: the use of the Internet and the Web to transact business. More
formally, digitally enabled commercial transactions between and among
organizations and individuals
2. e-business: the digital enablement of transactions and processes within a
firm, involving information systems under the control of a firm
3. information asymmetry: any disparity in relevant market information among
parties in a transaction
4. marketplace: physical space you visit in order to transact
5. ubiquity: available just about everywhere, at all times
6. marketspace: marketplace extended beyond traditional boundaries and
removed from a temporal and geographic location
7. 8 unique features of e-commerce technology: ubiquity, global reach
universal standards richness, interactivity
information density, personalization/customization
social technology
8. information density: The total amount and quality of information available to
all market participants
9. reach: the total number of users or customers an e-commerce business can
obtain
10. universal standards: standards that are shared by all nations around the
world
11. richness: the complexity and content of a message
12. interactivity: technology that allows for two-way communication between
merchant and consumer
13. personalization: the targeting of marketing messages to specific individuals
by adjusting the message to a person's name, interests, and past purchases
14. B2C e-commerce: online businesses selling to individual consumers
15. B2B e-commerce: online businesses selling to other businesses
16. C2C e-commerce: consumers selling to other consumers
17. P2P e-commerce: use of peer-to-peer technology, which enables Internet
users to share files and computer resources directly without having to go
through a central
Web server, in e-commerce
18. mobile commerce: use of wireless digital devices to enable transactions on
the web
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19. Internet: Worldwide network of computer networks built on common
standards
20. World Wide Web: the most popular service that runs on the Internet; provides
easy access to over 8 billion web pages
21 disintermediation: displacement of market middlmen who trasitionally are
intermediaries between producers and consumers by a new direct relationship
between manufacturers and content originators with their costomer
22. friction-free commerce: a vision of commerce in which information is equally
distributed, transaction costs are low, prices can be dynamically adjusted to
reflect actual demand, intermediaries decline, and unfair competitive
advantages are eliminated
23. first mover: a firm that is first to market in a particular area and that moves
quickly to gather market share
24. network effect: occurs where users receive value from the fact everyone else
uses the same tool or product
25. business model: a set of planned activites designed to result in a profit in a
marketplace
26. business plan: a doscument that describes a firm's business model
27. e-commerce business model: a business model that aims to use and
leverage the unique qualities of the Internet and the World Wide Web
28. value proposition: defines how a company's product or serive fulfills the
needs of customers
29. revenue model: describes how the firm will earn revenue, produce profits,
and provide a superior return on invested capital
30. advertising revenue model: a company provides a forum for advertisements
and receive fees from advertisers
31. subscription revenue model: a company offers its users content or services
and charges a subcription fee for access to some or all of its offerings
32. transaction fee revenue model: a company receives a fee for enabling or
executing a transaction
33. sales revenue model: a company derives revenue by selling goods,
information, or services
34. affiliate revenue model: a company steers business to an affiliate and
receives a referral fee or percentage of the revenues from any resulting sales
35. market opportunity: refers to the company's intended marketspace and the
overall potential financial opportunities available to the firm in that
marketspace
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1. e-commerce: the use of the Internet and the Web to transact business. More
formally, digitally enabled commercial transactions between and among
organizations and individuals
2. e-business: the digital enablement of transactions and processes within a
firm, involving information systems under the control of a firm
3. information asymmetry: any disparity in relevant market information among
parties in a transaction
4. marketplace: physical space you visit in order to transact
5. ubiquity: available just about everywhere, at all times
6. marketspace: marketplace extended beyond traditional boundaries and
removed from a temporal and geographic location
7. 8 unique features of e-commerce technology: ubiquity, global reach
universal standards richness, interactivity
information density, personalization/customization
social technology
8. information density: The total amount and quality of information available to
all market participants
9. reach: the total number of users or customers an e-commerce business can
obtain
10. universal standards: standards that are shared by all nations around the
world
11. richness: the complexity and content of a message
12. interactivity: technology that allows for two-way communication between
merchant and consumer
13. personalization: the targeting of marketing messages to specific individuals
by adjusting the message to a person's name, interests, and past purchases
14. B2C e-commerce: online businesses selling to individual consumers
15. B2B e-commerce: online businesses selling to other businesses
16. C2C e-commerce: consumers selling to other consumers
17. P2P e-commerce: use of peer-to-peer technology, which enables Internet
users to share files and computer resources directly without having to go
through a central
Web server, in e-commerce
18. mobile commerce: use of wireless digital devices to enable transactions on
the web
1/6
, .
19. Internet: Worldwide network of computer networks built on common
standards
20. World Wide Web: the most popular service that runs on the Internet; provides
easy access to over 8 billion web pages
21 disintermediation: displacement of market middlmen who trasitionally are
intermediaries between producers and consumers by a new direct relationship
between manufacturers and content originators with their costomer
22. friction-free commerce: a vision of commerce in which information is equally
distributed, transaction costs are low, prices can be dynamically adjusted to
reflect actual demand, intermediaries decline, and unfair competitive
advantages are eliminated
23. first mover: a firm that is first to market in a particular area and that moves
quickly to gather market share
24. network effect: occurs where users receive value from the fact everyone else
uses the same tool or product
25. business model: a set of planned activites designed to result in a profit in a
marketplace
26. business plan: a doscument that describes a firm's business model
27. e-commerce business model: a business model that aims to use and
leverage the unique qualities of the Internet and the World Wide Web
28. value proposition: defines how a company's product or serive fulfills the
needs of customers
29. revenue model: describes how the firm will earn revenue, produce profits,
and provide a superior return on invested capital
30. advertising revenue model: a company provides a forum for advertisements
and receive fees from advertisers
31. subscription revenue model: a company offers its users content or services
and charges a subcription fee for access to some or all of its offerings
32. transaction fee revenue model: a company receives a fee for enabling or
executing a transaction
33. sales revenue model: a company derives revenue by selling goods,
information, or services
34. affiliate revenue model: a company steers business to an affiliate and
receives a referral fee or percentage of the revenues from any resulting sales
35. market opportunity: refers to the company's intended marketspace and the
overall potential financial opportunities available to the firm in that
marketspace
2/6
