COB 300D TEST 3 EVALUATED QUESTIONS AND ANSWERS

COB 300D TEST 3 EVALUATED
QUESTIONS AND ANSWERS



Convenience products - CORRECT ANSWER- k k k k


types of products you buy most often, consume daily/ weekly
k k k k k k k k k k


they have broad availability
k k k


-Toothpaste/hygiene

Shopping products - CORRECT ANSWER-k k k k


Things bought less regularly than convenience products.
k k k k k k


buy once or twice a year/ every few years
k k k k k k k k


have higher margins
k k


-Phones/Clothes

Specialty products - CORRECT ANSWER-
k k k k


things that you dream of buying
k k k k k k


nice cars/watches
k




Unsought products - CORRECT ANSWER-k k k k


things you buy out of necessity but you don't really want to buy
k k k k k k k k k k k k k


thesaurus/ car first aid kit k k k k




raw materials - CORRECT ANSWER-
k k k k


materials that come in their natural form
k k k k k k




Manufactured materials - CORRECT ANSWER- k k k k


processed raw materials k k




Component parts - CORRECT ANSWER- k k k k


Create finished products that are part of other finished products
k k k k k k k k k


seats in a car, stereo, windshield
k k k k k

, Capital equipment - CORRECT ANSWER-
k k k k


Machines directly impacting a companies output
k k k k k




MRO supplies - CORRECT ANSWER-
k k k k


Machines used to maintain or repair a companies products
k k k k k k k k k


a golf course using a machine to maintain their green
k k k k k k k k k




Accessories - CORRECT ANSWER- k k k


Products that have nothing to do with your output
k k k k k k k k




Continuous innovation - CORRECT ANSWER- k k k k


requires no new learning by consumers
k k k k k


cherry coke k




discontinous innovation - CORRECT ANSWER- k k k k


requires new learning and consumption patterns by consumers
k k k k k k k


tesla/autonomous cars k




Dynamically continuous innovation - CORRECT ANSWER- k k k k k


disrupts consumer's normal routine but does not require totally ne
k k k k k k k k k


w learning
k


electric toothbrush k




SKU - CORRECT ANSWER-
k k k


Stock Keeping Unit = unique identification number that defines an
k k k k k k k k k


item for ordering or inventory purposes.
k k k k k k




Screening and evaluation - CORRECT ANSWER- k k k k k


stage in the new product process where the company finds out is
k k k k k k k k k k k k


there a need for the product
k k k k k




Business analytics - CORRECT ANSWER-k k k k


Stage in the new product process where a company finds out if th
k k k k k k k k k k k k


e product is profitable
k k k