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DPR3705 Assignment 2 (ANSWERS) Semester 2 2024 - DISTINCTION GUARANTEED

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Well-structured DPR3705 Assignment 2 (ANSWERS) Semester 2 2024 - DISTINCTION GUARANTEED. (DETAILED ANSWERS - DISTINCTION GUARANTEED!).....Activity 1 3.1 Define the concept of Strategic change. (2) 3.2 Describe seven barriers to the implementation of a corporate communication strategy as envisaged by Ehlers and Lazenby. (14) 3.3 Explain four types of forces which lead to strategic change in the organisation. (4) Sub-total: 20 Activity 2 2.1 In the field of public relations, there are several essential tools that a public relations practitioner needs in order to perform their functions in an organisation. In your own words, identify these tools and describe their importance. (10) Sub-total: 10 Activity 3 3.1 List at least five organisational drivers that a public relations practitioner should consider when implementing a corporate communication strategy. (5) 3.2 According to your understanding, define the term “strategic implementation”. (3) 3.3 Why is strategic planning relevant to the practice of public relations (2)

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Subido en
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2024/2025
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DPR3705
Assignment 2 Semester 2 2024
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Due Date: 27 September 2024

ACTIVITY 1

3.1 Define the concept of Strategic Change

Strategic change refers to the process of altering the direction, goals, or operational tactics of
an organization to adapt to new market conditions, technological advancements, or shifts in the
competitive landscape. It is a proactive or reactive approach taken by an organization to ensure
long-term success and sustainability. Strategic change often involves restructuring, redefining
business objectives, or implementing new strategies to improve efficiency, competitiveness, and

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