MANA 3325/ Quiz 4
Market research, Advertising - correct answer ✔✔Which of the following contains the best definition of
marketing?
TRUE - correct answer ✔✔Is advertising is primarily related to Lead Generation?
TRUE - correct answer ✔✔Selling is the ART of converting a Need to a Want?
4
1
3
5
2 - correct answer ✔✔Place the Five (5) steps in the Consumer Perception Process in the proper
sequence by putting a 1, 2, 3, 4, 5 in front:
a. Trust
b. Awareness
c. Authority
d. Purchase
e. Top of Mind Awareness
Interactivity - correct answer ✔✔What is the primary difference between Traditional Media and Digital
Media?
7-9 - correct answer ✔✔Attracting new customers costs the typical business-- times as much as keeping
existing customers
Define Problem
Collect Data
Market research, Advertising - correct answer ✔✔Which of the following contains the best definition of
marketing?
TRUE - correct answer ✔✔Is advertising is primarily related to Lead Generation?
TRUE - correct answer ✔✔Selling is the ART of converting a Need to a Want?
4
1
3
5
2 - correct answer ✔✔Place the Five (5) steps in the Consumer Perception Process in the proper
sequence by putting a 1, 2, 3, 4, 5 in front:
a. Trust
b. Awareness
c. Authority
d. Purchase
e. Top of Mind Awareness
Interactivity - correct answer ✔✔What is the primary difference between Traditional Media and Digital
Media?
7-9 - correct answer ✔✔Attracting new customers costs the typical business-- times as much as keeping
existing customers
Define Problem
Collect Data
