MCE EXAM PREP – QUESTIONS AND ANSWERS
Which of the following CANNOT be used to filter data for Smart Lists?
A) The number of unique web page visits.
B) Fields on a lead record.
C) Membership in a program.
D) Activities from the Activity Log in the past 90 days. - Answers -A) The number of
unique web page visits.
Which of the following item(s) will communication limits apply?
A) All Programs and Smart Campaigns
B) A/B tests
C) Form fill outs
D) Email Programs only - Answers -A) All Programs and Smart Campaigns
Where in the Marketo system can you generate a list of PURLs in an Excel file?
A) Export in Smart List/Static List
B) Admin Section
C) Landing Page Editor
D) Landing Page Setup - Answers -A) Export in Smart List/Static List
A marketer wants to wait one day to send an auto-response email to a lead that filled
out a form. However, the email should only be sent on a business day. Which feature
should the marketer use to ensure the email is not sent on a weekend?
A) Advanced Wait Properties
B) Date Filters
C) Program Schedule View
D) Marketing Calendar - Answers -A) Advanced Wait Properties
When editing a channel, you see the same number associated with two Program
statuses. (Rejected 30, wait listed 30). Which does this imply?
A) A Change Program Status flow step will allow a lead to move between the two
statuses at any time.
B) A Change Program Status flow step will reject moving the lead to another status.
C) Each status has a maximum limit of 30 leads.
D) The Smart Campaign will wait 30 minutes before applying the Program status -
Answers -A) A Change Program Status flow step will allow a lead to move between the
two statuses at any time.
You should use the Leads by Source Report to do which of the following?
, A)
Compare the lead generating and opportunity creation performance of your lead
sources.
B)
Monitor web traffic.
C)
View Marketo acquisition programs.
D)
View form fillouts. - Answers -A)
Compare the lead generating and opportunity creation performance of your lead
sources.
Which types of activities are NOT visible in the lead's activity log?
A)
Email activity
B)
Segmentation changees
C)
Web page activity
D)
Smart list qualification - Answers -D)
Smart list qualification
When you create new user role, which of the following permissions is not an option that
can be granted to new users?
A)
Access to the API
B)
Access to specific folders
C)
Access to reports
D)
Access to database exports - Answers -B)
Access to specific folders
When adding a custom column to a report, where does the data come from?
Which of the following CANNOT be used to filter data for Smart Lists?
A) The number of unique web page visits.
B) Fields on a lead record.
C) Membership in a program.
D) Activities from the Activity Log in the past 90 days. - Answers -A) The number of
unique web page visits.
Which of the following item(s) will communication limits apply?
A) All Programs and Smart Campaigns
B) A/B tests
C) Form fill outs
D) Email Programs only - Answers -A) All Programs and Smart Campaigns
Where in the Marketo system can you generate a list of PURLs in an Excel file?
A) Export in Smart List/Static List
B) Admin Section
C) Landing Page Editor
D) Landing Page Setup - Answers -A) Export in Smart List/Static List
A marketer wants to wait one day to send an auto-response email to a lead that filled
out a form. However, the email should only be sent on a business day. Which feature
should the marketer use to ensure the email is not sent on a weekend?
A) Advanced Wait Properties
B) Date Filters
C) Program Schedule View
D) Marketing Calendar - Answers -A) Advanced Wait Properties
When editing a channel, you see the same number associated with two Program
statuses. (Rejected 30, wait listed 30). Which does this imply?
A) A Change Program Status flow step will allow a lead to move between the two
statuses at any time.
B) A Change Program Status flow step will reject moving the lead to another status.
C) Each status has a maximum limit of 30 leads.
D) The Smart Campaign will wait 30 minutes before applying the Program status -
Answers -A) A Change Program Status flow step will allow a lead to move between the
two statuses at any time.
You should use the Leads by Source Report to do which of the following?
, A)
Compare the lead generating and opportunity creation performance of your lead
sources.
B)
Monitor web traffic.
C)
View Marketo acquisition programs.
D)
View form fillouts. - Answers -A)
Compare the lead generating and opportunity creation performance of your lead
sources.
Which types of activities are NOT visible in the lead's activity log?
A)
Email activity
B)
Segmentation changees
C)
Web page activity
D)
Smart list qualification - Answers -D)
Smart list qualification
When you create new user role, which of the following permissions is not an option that
can be granted to new users?
A)
Access to the API
B)
Access to specific folders
C)
Access to reports
D)
Access to database exports - Answers -B)
Access to specific folders
When adding a custom column to a report, where does the data come from?
